This exclusive partnership is Harrods’ first venture into the United States and will be a digital e-commerce offering.
World famous luxury department store Harrods announced its expansion outside its native London with leading specialty retailer, Williams Sonoma. Williams Sonoma will now offer a curated collection of 15 classic Harrods items including the iconic Harrods hampers, signature tea blends, premium biscuits, and candy.
The announcement follows an acclaimed partnership with Williams Sonoma beginning when Harrods opened the doors to its new Roastery and Bake Hall, marking the largest redevelopment of the historic Food Halls in more than 30 years. The newly renovated hall sells signature Williams Sonoma food items including confections such as Williams Sonoma’s Peppermint Bark, baking mixes, sauces and flavored coffee beans.
Harrods Hampers remain an iconic symbol of the British retailer’s history with luxury food and service packaged together. As early as 1890, Harrods sold School Hampers as gifts from parents to their children returning to boarding school. By 1895, the interest for gifting Harrods hampers had expanded to Christmas ranges with varieties filled with Christmas dinner essentials from brandy butter, full hams and whisky. The trend has continued to grow in popularity
since the store’s inception and the hampers remain a classic gift for any occasion.
The new range spans a diverse product offering, kickstarting with Christmas items ahead of the holiday season—perfect for gifting or enjoying among family and friends. From British classics including Harrods Mince Pies and Christmas Pudding to year-round favorites like Dark Chocolate and Ginger Biscuits, Blackcurrant Jam and English Mustard, the product offering is an authentic reflection of British treats.