Design Museum aims for Tate Modern effect in new home, says director

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Powered by article titled “Design Museum aims for Tate Modern effect in new home, says director” was written by Mark Brown, Arts correspondent, for on Friday 18th March 2016 14.23 UTC

The Design Museum will open at its £83m new home inside the former Commonwealth Institute in November, it was announced on Friday, putting its permanent collection on display for free, for the first time.

Museum director Deyan Sudjic outside the new Design Museum building.
Museum director Deyan Sudjic outside the new building. Photograph: Luke Hayes/Design Museum

The new museum in Kensington, central London, will have nearly 9,500 sq metres of internal space, three times as much as at its present home in a former banana warehouse near Tower Bridge. It also expects to attract more than 650,000 visitors a year instead of the current 250,000.

Deyan Sudjic, the museum’s director, said the aim was to create “the most inspiring, exciting and engaging contemporary design and architecture museum in the world”.

He said the intention was to do “what Tate Modern did for contemporary art, for design”. He added: “Before Tate Modern was built there was a sense that contemporary art was at the periphery of things, on the edge and even seen as not relevant to British life. It has changed so much. We can do that with design as well.”

Transforming the 1960s-built Commonwealth Institute building on Kensington High Street has been a difficult, challenging project and is the main reason that the opening is at least two years later than originally planned.

How the new Design Museum will look inside.
How the new Design Museum will look inside. Photograph: Alex Morris Visualisation/Design Museum

Deputy director Alice Black said at one point the building was entirely on stilts as they dug a basement. “When we started taking bits of the building away we found it had not been built in the way we expected … so unfortunately it was a little delayed, but I think it is an amazing achievement.”

The old Design Museum will close on 30 June. The lease has been sold by Sir Terence Conran, the original driving force behind the museum, to the architect Zaha Hadid, who will use it for her archive and for architecture exhibitions. The money from the sale has been ploughed back into the £83m cost of moving. The Heritage Lottery Fund has also given £4.9m and Arts Council England has given a capital grant of £3m.

The museum said a display of the permanent collection would be open free of charge, instead of the current £13.65 admission. Highlights of the collection include Jock Kinneir and Margaret Calvert’s British road signs; the Sony TPS-L2 Walkman designed by Nobutoshi Kihara; and Mikhail Kalashnikov’s AK47 assault rifle.

Mikhail Kalashnikov’s AK47 assault rifle.
The permanent collection includes Mikhail Kalashnikov’s AK47 assault rifle. Photograph: Design Museum

At the new museum, one of the first things visitors will see is a six metre-long design wall which will contain 200-300 consumer objects chosen by the public via the museum’s website.

There will also be exhibitions with an entry charge, the first of which will be called Fear and Love: Reactions to a Complex World. It will feature a series of newly commissioned installations addressing hopes and doubts about the pace and impact of change. There will also be the ninth edition of the annual Designs of the Year show.

Details of the new Design Museum were revealed at Phillips auction house in London where a charity auction will be held on 28 April. The museum hopes to raise around £1m through the sale of works donated by architects, designers and artists including Jony Ive, Ron Arad, Hadid and Antony Gormley. © Guardian News & Media Limited 2010

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