Anchoring Luxury: Gucci’s Design Ancora Sets Sail at Milan Design Week 2024

As Milan gears up for one of its most anticipated events, Design Week 2024, Gucci sets the stage to unveil its latest project, Design Ancora, a testament to Italian creativity and design. Spearheaded by Gucci’s creative director, Sabato De Sarno, Design Ancora promises to captivate audiences with its homage to bygone Italian icons while infusing a contemporary twist that resonates with the essence of Milan.

Scheduled to run from April 15 to 21 at Gucci’s prestigious Via Montenapoleone flagship, Design Ancora aims to transcend mere objects and instead offers a curated collection of five special edition pieces. Each item, carefully selected for its symbolism of Italianity and Milananness, embodies the spirit of timeless design that has elevated Italian craftsmanship onto the global stage.

While Gucci tantalizingly teases details about the objects, Architect Guillermo Santomà’s involvement adds an extra layer of anticipation. Renowned for his bold and innovative designs, Santomà’s vision promises to transform the space into a captivating narrative that complements the essence of the showcased pieces.

Moreover, Design Ancora extends beyond the confines of physical space, with the objects set to be available for purchase on Gucci’s website. This move not only democratizes luxury design but also amplifies Gucci’s reach, ensuring that enthusiasts worldwide can partake in this celebration of Italian design heritage.

The unveiling of Design Ancora follows Gucci’s recent renovation of its Milan flagship. Within the flagship’s opulent confines, patrons encounter a meticulously curated selection of Italian furniture design pieces, seamlessly blending past and present to create an immersive experience that pays homage to Milan’s rich cultural tapestry.

De Sarno’s passion for the arts reverberates throughout the flagship, with the inclusion of modern and contemporary works curated by Truls Blaasmo. From Milanese masters like Lucio Fontana to international artists such as Nathlie Provosty, the collection reflects the intersection of tradition and innovation that defines Milan as a global cultural hub.

Beyond his role as creative director, De Sarno’s influence extends into the realms of fashion and literature. His “Gucci Prospettive” series serves as a testament to his multifaceted creative vision, encapsulating Milan’s cultural evolution through the lens of art, literature, music, cinema, and fashion.