Invitation to travel
Rendezvous on the Pont du Carrousel in Paris to begin the Louis Vuitton Chic on the Bridge journey around the world.
Three young women meet up succesively in three international cities, Paris, New York and Shanghai. For a break in their global travels they choose an emblematic Parisian bridge for the rendezvous, each carrying a Louis Vuitton Alma handbag in light blue Epi leather, a color evoking the city and the “so French” elegance.
Chic on the bridge are the new ad visuals for Louis Vuitton 2013 Fall ready-to-wear collection lensed U.S photographer Steven Klein. He photographed the models on Pont du Caroussel, the globetrotters’ destination is Paris. In New York, they cross the Brooklyn Bridge, accessorized with their Alma bags in yellow, while in Shanghai’s Waibaidu Bridge with the Alma in a glossy red Monogram Vernis model.
The Alma bag with Art Deco design was created in 1934 and represents one of the Louis Vuitton’s most Parisian iconic bags.
The bag was name to evoque the tree-lined square where Avenue Montaigne meets the Seine, leading to the eponymous bridge.