Burberry the World of Olympia Pop-Up in Bergdorf Goodman
Burberry is launching a pop-up in Bergdorf Goodman in New York City, as a part of a series of global pop-ups to celebrate the brand’s signature Olympia bag. The Olympia, designed by Burberry Chief Creative Officer Riccardo Tisci, is a structured and sculptural bag, a celebration of modern classicism. The bag has a crescent curve that moulds closely against the body, an athletic aura told through its defined arc.
The immersive and inviting experience brings the world of the Olympia to life through a dynamic installation space, as well as in the iconic Fifth Avenue-facing windows. The space and windows are a celebration of the aesthetics, craftsmanship and inspiration of the bag. The architecture of the pop-up reflects a contemporary approach. Sweeping curves are lined with statues reminiscent of Ancient Greece, reimagined for a modern era. The shape of the space resembles the arc of the Olympia, a mesmerising repetition of feminine form.
Inspired by the craftsmanship of the Olympia, Burberry has collaborated with Bergdorf Goodman and curator Antwaun Sargent to create a series highlighting visionaries across creative disciplines. Photographed by Kennedi Carter, the series tells the story of three inspiring women: sustainable fashion and product designer Nicole McLaughlin, digital art strategist JiaJia Fei, and activist Raquel Willis.
The pop-up will house an assortment of Olympia bags, in a variety of shapes, styles and colours. There will also be a limited-edition collection featuring styles in warm sand and blue topaz with a chunky gold-plated chain strap, and marigold yellow and marsh green with leather straps. Each bag will have an edition number engraved on the inside.
“Our Olympia bag pop-up marks not only the launch of our new signature handbag design, but also an exciting moment for Burberry as we welcome customers delighted to return to our stores once again. We are looking forward to bringing our customers this unique experience, presenting a striking installation that reflects the inspiration behind the Olympia bag in some of the most iconic retail locations in the world.” – Gavin Haig, Chief Commercial Officer.
Burberry Olympia AR Experience
The pop-up will feature the Elpis statue which can be brought to life through an immersive and interactive AR experience. The experience is the latest in a series of activations exploring the relationship between physical and digital experiences to create exciting new concepts for our community and enhance the luxury experience.
Accessible via a dedicated QR code, visitors will be able to place an animated digital version of the statue in their surroundings and watch as it comes to life and walks towards them, leaving a trail of motion sequence statues behind it. Visitors will be able to capture a photograph or a video of the animated statue, enabling them to share their unique experience.
The bag is expertly made in the highest quality leather, chosen for its memorable beauty and unique characteristics. Each bag is crafted in Italy, and hand-shaped and painted by artisan makers.
The unique curved silhouette is hand- moulded on a wooden block to create its structure. Each bag is meticulously finished by hand and its edges finely applied with three coats of paint, to protect it and ensure it wears beautifully.
The bag features gold or palladium- plated hardware, engraved with the Burberry logo – an emblem of timeless simplicity.
BURBERRY OLYMPIA COLLECTION
The pop-ups will house exclusive colourways including a mini size in black, warm sand, marsh green, blue topaz and
marigold smooth leather with a gold-plated chain strap. Small sizes include warm sand, marsh green, blue topaz and
marigold with a leather strap. Each bag will have an edition number engraved on the inside.
Beyond the installation, the permanent Burberry space within Bergdorf Goodman will feature an assortment of classic colourways including warm tan, black, garnet, and pale blue in the small sizes, as well as black, warm tan, and garnet in the mini size.
Additionally, there will be an Olympia card case with a detachable strap in warm tan and black.
BAGS AND SMALL ACCESSORIES
The pop-ups will also house an assortment of other signature Burberry bags including the Pocket and The TB Bag.
Burberry Pocket Bag, a structured tote, takes inspiration from an archival Burberry style. The original silhouette is reinterpreted by adding a front pocket and leather taping. The bag will be available in a variety of colourways including pale blue, black, malt brown, warm sand, garnet and tonal natural and malt brown.
Fresh styles include a Soft Pocket Tote with a detachable shoulder strap in tan and black.
The TB Bag is a reference to the fashion house’s founder Thomas Burberry. The structured bag, which features a
Monogram clasp, is available in black, malt brown, pale blue and sand smooth leather. Canvas and topstitched leather styles include black and tan, natural, and malt brown, while a tri- tone style is offered in garnet.
The Robin bag, a small structured bag in cotton canvas and tan topstitched leather, in white and tan.