Burberry the World of Olympia Pop-Up in Bergdorf Goodman Burberry is launching a pop-up in Bergdorf Goodman in New York City, as a part of a series of global pop-ups to celebrate the brand’s signature Olympia bag. The Olympia, designed by Burberry Chief Creative Officer Riccardo Tisci, is a structured and sculptural bag, a … Read more
Burberry creates Augmented Reality Pocket Bag Experience. To mark the Spring/Summer 2021 launch of the Pocket bag, Burberry has created an augmented reality experience that allows users to design their own 3D Pocket bag sculptures, inspired by the maritime themes of its SS21 campaign. Named ‘In Bloom’, the collection takes inspiration from a modern … Read more
Burberry Conservatory is opening at Harrods London with a new bespoke space hosting The Belt Bag – a belted tote influenced by the iconic Trench. An eclectic mix of new and signature styles, reimagined in modern shapes, textures, proportions and vivid colour. This new Conservatory is also a blooming space for the Pin Clutch, D-ring, Barrel … Read more
Dreams of London – Burberry Danced in Shanghai. British luxury house Burberry celebrated its new Shanghai store with an enormous custom-built set on the banks of the Huangpu River. For the event’s 1,500 guests the luxury fashion brand made a mocked-up Georgian terrace and a cobbled street. To bring the spirit of London to Shanghai, … Read more
Hong Kong’s Pacific Place Mall is home to Burberry’s largest store in Asia Pacific, a 2.000 sqm space inspired by Burberry World Live flagship on Regent Street in London. Despite a reported slow down in China and a chain of 18 stores in the region, the British luxury label did not hesitated to open big … Read more