The Burberry Times. Shanghai edition

Dreams of London – Burberry Danced in Shanghai. British luxury house Burberry celebrated its new Shanghai store with an enormous custom-built set on the banks of the Huangpu River. For the event’s 1,500 guests the luxury fashion brand made a mocked-up Georgian terrace and a cobbled street. To bring the spirit of London to Shanghai, … Read more

Burberry to boost its digital presence in Mainland China

  The launch of Burberry’s Autumn/Winter 2014 Collection at London Fashion Week marked the start of a series of creative collaborations to be seen throughout 2014. Burberry’s digital presence in Mainland China will be boosted through a partnership with Tencent, the largest internet company in Asia. British luxury house will be leveraging Tencent’s various platforms … Read more