Burberry to boost its digital presence in Mainland China

  The launch of Burberry’s Autumn/Winter 2014 Collection at London Fashion Week marked the start of a series of creative collaborations to be seen throughout 2014. Burberry’s digital presence in Mainland China will be boosted through a partnership with Tencent, the largest internet company in Asia. British luxury house will be leveraging Tencent’s various platforms … Read more

China Connect 2012: E and M-commerce in the age of brand consciousness

The Chinese luxury buyer is the youngest in the world. Enough to dwell upon the latest insights on this key target, driver of China growth. From 22 and 23 March 2012 Paris will be the host of the China Connect 2012, a conference focused around the opportunities presented by the Chinese E- and M-commerce market. … Read more