China Connect 2012: E and M-commerce in the age of brand consciousness

The Chinese luxury buyer is the youngest in the world. Enough to dwell upon the latest insights on this key target, driver of China growth. From 22 and 23 March 2012 Paris will be the host of the China Connect 2012, a conference focused around the opportunities presented by the Chinese E- and M-commerce market. A market of more than 500 million web users, almost 1 billion mobile phone users, and +340 million mobile internet users.

China Connect 2012, the European Conference of marketing and digital in China, will dig deeper on Consumers Insights- with a focus on Youth Entertainment and Luxury habits, and Brand Building – with a focus on Product Design and Visual Identity.

After Tencent and Jiepang in 2011, 3 Chinese internet dragons are exceptionnaly in Paris for this 2nd édition: YOUKU, 1st online video site: SINA, a major News portal, the micro blogging phenomenon Sina Weibo, and Sina Luxury, its latest e-commerce foray,, 1st B2C e-commerce site (Alibaba Group).

Among Chinese netizens, 57% are under 29 years old, 80% under 40. Chinese people spend 4 hours a week watching videos (2 times more than their american counterpart). Chinese e-commerce is a vibrant scene, ever more competitive – with new players such as Tencent QQBuy, and concentrating – Alibaba partnering with many rivals, aiming at being a one-stop solution for shoppers.

Chinese and western e-tailers, FMCG and luxury brands, will share their experience and vision to fit and reach the growing demand of eager, richer, and addicted on(the-go)line consumers. From fully owned e-commerce brand sites, to a partnership with a specialist e-commerce player or a flagship store on Chinese biggest e-commerce platforms, digital strategies vary in a fast evolving landscape.

Where/when should you leverage third parties’ capabilities/assets rather than maintain in-house control ? How (can) Luxury meet the largest traffic/audience in China ? Who else in the world is more SOcial, LOcal and MObile than Chinese consumers…but are usages following ? How to optimize on and off shopping experiences ?  How can brands leverage the potential of 356 million internet mobile users? These are some of the questions that will find a response during China Connect 2012.

Some of the best experts in their field from China and Europe will bring amazing insights on Chinese consumers, highlight dos and don’ts to build and develop a brand in China, advise how to overcome the complexity and seaze the opportunities of Chinese digital, social media and mobiles landscapes, introduce remarkable campaigns and best practices, addressing the world’s most digitally powered and on-the-go consumers, who are modernizing, but not yet westernizing.

The speakers list includes:
Mindy SUN / Account Director East China SINA
Lee LI / General Manager Eastern China YOUKU
Janet WANG / Head of International Business Development
Anne Laurence VELLY / E-commerce Editor, Intl Digital Director LAGARDERE ACTIVE
Gaël BURLOT/ Chief Finance & Operations GLAMOUR SALES
Jacco BOUW / Founder & CEO WEB POWER
Sam FLEMMING / Chairman & Founder CIC
Anne Marie SARGUEIL, Head of French Institute of Design;
Tammo de LIGNY / Global Design Manager PHILIPS DESIGN CENTER;
Nadine COTTET / Global Consumer Insight Leader and Philippe KERMOAL / Head of Design  WATERMAN&PARKER;
Stefanie DIERS / Creative Director META DESIGN;
Isabelle MUSNIK, Editor in Chief,;
Benjamin LOYAUTE / Artistic Director, Curator, Design Historian;
Normandy MADDEN, Senior VP, Content Development – Executive Producer APAC  THOUGHTFUL CHINA – Former Ad Age Asia Editor, HK
Karen HO / Head of MEC Interaction (MEC CHINA)
Mykim CHIKLI / Chief Innovation Officer ZENITH OPTIMEDIA
Thomas REEMER / Founder and CEO 88tc88
Hélène SAURAIS / E-commerce Senior Manager ADIDAS