Vera Wang will never ever look at a potato the same way again

 

 

Vera Wang x Chopin: The first vodka-fashion collaboration ever to launch in the U.S. …coming this Spring!

Chopin Vodka, the world’s first luxury vodka, and iconic designer Vera Wang, today announced that they will release a limited-edition collaboration – Vera Wang x Chopin. The project will launch in the spring of this year in the United States.

Fashion designer Vera Wang admits vodka has always been her spirit of choice but has discovered so much about its subtleties over the past two years while co-creating her own. She is grateful to have learned about the vodka process from Tad Dorda, founder and CEO of Chopin Vodka, whom she refers to as the ‘Master of Vodka.’ She adds that she, “will never ever look at a potato the same way again.”

The iconic designer announced that she is releasing a limited-edition edition high-end vodka in collaboration with Chopin luxury vodka. The project will launch in the spring of this year in the United States.

Hand-crafted from farm to bottle, Vera Wang said she personally selected a special variety of young potato for Vera Wang x Chopin that has never been on the market. The potatoes used for the product are sustainably grown and sourced without chemicals or pesticides in the village of Krzesk, Poland, where the Chopin Vodka distillery is located. The resulting product is naturally gluten-free and has distinct taste, aroma, complexity and character; it is unlike any other product available to date.

“Working with Chopin Vodka was one of the most educational, fascinating and collaborative experiences I’ve ever had, learning how vodka is made and the various nuances of taste and texture. I am so grateful for the opportunity to co- create a spirit I adore so much, with such a storied and respected distiller,” said Vera Wang. “It is the culmination of my long love affair with vodka in the most personal and expressive way.”

During the creative process, Wang was determined to retain the Chopin bottle’s iconic shape, with an architectural and sophisticated iteration for the Vera Wang fashion/lifestyle brand that is guaranteed to stand out on any bar. From the matte bi-color bottle to her personal messaging, she describes this project as being an “amazing journey.” The poem on the back of the bottle is an “ode” to Wang’s unique and highly personal relationship with vodka: how it makes her feel, the memories it evokes, and the emotion, sensuality, and romance vodka represents to her.

“Vera Wang’s personal touches on this project make it a truly authentic partnership. She has been actively involved in the entire process with her mind, heart, and sophisticated taste,” said Dorda. “We are honored to have our first artist- designed collaboration with legendary Vera Wang, who is so passionate about the discovery of vodka and is a sincere Chopin Vodka connoisseur.”