The plastic surgery industry has received an unexpected boost from Zoom calls and the so-called Quarantine Fifteen.
In fact, the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) released the findings from
their annual survey, and 70% of respondents reported an increase in business during the COVID-19 lockdown, with
90% saying they have seen an increase of 10% or higher.
So, if you’ve found yourself browsing nose job before and after photos over the last couple of months, you’re far from alone.
The Zoom Effect
The current work-from-home world sent the number of daily Zoom users from about 19 million in December of 2019, to an incredible 100 million by the fall of 2020. That’s a lot of video calls, and a lot of people obsessing over how they look on webcam.
These calls have also led thousands of people to zoom in on parts of their faces that they wish they could change. They may see bags under their eyes, a new double chin, or forehead wrinkles, and they may start to grow increasingly self-conscious of how they look.
This new phenomenon has been playfully dubbed The Zoom Boom or The Zoom Effect, and AAFPRS’ data reveals that 83% of surveyed surgeons attributed their increase in business to the rise in video calls.
Work From Home and Recover From Home
The current work-from-home-world also gives you the opportunity to get cosmetic or plastic surgery, and then recover without using a lot of vacation days. There is no need to go into the office anymore, so you can keep working while you recover from the comfort of your own home.
A nearly unanimous 96% of surgeons attributed their spike in business to their clients having “more time and flexibility to recover from treatments due to social distancing and the benefits of working from home.”
Money Set Aside for Vacations
Another 64% of respondents said that their increase was also because of their customers having more disposable income, “due to not spending it elsewhere.” And in most cases, that elsewhere used to take the form of taking a vacation.
Almost half of all Americans have had to cancel vacation plans because of COVID-19 travel restrictions, and that includes having to cancel plans to send kids to summer camp. Thousands of other people have had to cancel their destination weddings or honeymoons.
This leaves countless people with a good amount of extra money that they had earmarked for their travel plans, and a burning desire to spend it on something to treat themselves. In some cases, that’s taking the form of home improvement, with a new kitchen or pool. However, it’s also frequently taking the form of self-improvement with a rhinoplasty surgery or liposuction procedure.
If you are considering any sort of plastic or cosmetic surgery, you should probably reach out to a clinic sooner versus
later, as there might be a waiting list.
Most plastic surgeons are currently offering video conferencing options for their pre-op and post-op consultations.