Photosynthesis Panasonic installation at Salone del Mobile 2012

“Photosynthesis” Panasonic project: a “tree” of solar panels, storage batteries, LEDs and OLEDs

Panasonic opened the doors to its “Photosynthesis” concept installation (exhibition floor space: approx.1,000m2), showcasing its total solutions for creating, saving, storing and managing energy during the course of the Milano Salone del Mobile 2012, one of the largest and most influential design expos in the world, held annually in Milan, Italy.

At this year’s fair, Panasonic presented an energy cycle, comparing it to an ecological cycle that begins with photosynthesis, starting with energy creation (through solar panels), and continuing to energy storage (through storage batteries) and energy saving (through LED and organic LED lights), with each stage of the cycle being controlled by an energy management system. The installation, which is the first outdoor exhibit for Panasonic, was designed by noted young architect Akihisa Hirata  (Akihisa Hirata Architecture Office, whose organic vision of living, breathing architecture reflects the open yet interdependent symbiotic cycles in nature.