The forgotten perfumery plants are an intriguing source of innovation

@L’OCCITANE Immortelle Divine Collection

A unique R&D project seeks to rediscover and explore forgotten perfumery plants, and to evaluate the possibility of reintroducing them as present-day ingredients.

The World Perfumery Congress (WPC)—the premier global event for fragrance artistry, ingredients, technology and brands—is returning in-person to Miami Beach, Florida June 29-July 1, 2022. L’OCCITANE presents ‘Forgotten Perfumery Plants: Fragrance Revelation for Innovation’ at the 2022 World Perfumery Congress.

For centuries, a multitude of plants have been used to create perfumes, which have been largely forgotten over time. Today, these forgotten perfumery plants represent an intriguing source of innovation in the development of natural raw materials for perfume. L’OCCITANE en Provence has collaborated with the Chemistry Institute of Nice, France, and the International Perfume Museum in Grasse, in an R&D project that not only revives precious historical heritage but offers insights into the link between ingredient sourcing and biodiversity regeneration.

‘As Nature is the largest R&D laboratory on the face of the earth, at L’OCCITANE, we’re like explorers who set off towards unknown lands with boundless enthusiasm, never knowing what we’re going to discover.’ – Pascal Portes.

Reine Blanche Serum; @L’OCCITANE en Provence

Hundreds of books were studied, and a variety of experts were inter­viewed. Data was collected regarding identity, history, symbolism, uses, smell, medicinal properties, and hypotheses as to the reason plants may have been forgotten, and with the information obtained, a database containing more than eight hundred perfumery plants was created. The interest of L’OCCITANE en Provence to respect biodiversity led to a closer look into Hawthorn and Sweet Clover, both identified as forgotten perfumery plants, and each having ecological benefits in terms of biodiversity regeneration.

Pascal Portes, who leads the R&D department of the fragrance and natural ingredients division at L’OCCITANE en Provence will speak at the 2022 World Perfumery Congress in Miami Beach, Florida, June 29th to July 1st.

Aqua Réotier, perfume with Verbena, L’Homme Cologne Cédrat; @L’OCCITANE en Provence

The World Perfumery Congress (WPC) is a global biennial fragrance industry forum featuring a mix of educational and networking formats that provide the latest insights for suppliers, manufacturers and consumer product marketers, while also connecting buyers and sellers.

Presented by the American Society of Perfumers and produced by Perfumer & Flavorist (P&F) magazine, the event features interactive presentation formats, new technical and business topics, creative insights, and a global outlook.

The 2022 event will take place June 29 – July 1, 2022, at the Miami Beach Convention Center, Miami, FL, USA.