In an industry where luxury is defined by artistry and innovation, Estée Lauder Companies (ELC) are making an audacious play. By anchoring their Fragrance Atelier in Paris—a city synonymous with the pinnacle of perfumery—they’re setting the stage for a transformative moment in high-end fragrances. But what does this truly signify? The choice of Rue Volney … Read more
The world of fragrance is a realm where artistry, innovation, and craftsmanship intertwine to create olfactory masterpieces. While well-known fragrance houses dominate the market, Europe is also home to a vibrant niche perfumery scene. Let’s embark on a fragrant journey to discover the top niche perfumers from Europe, explore their award-winning creations, delve into their … Read more
The Perfumer’s Garden in Versailles now open to the public. The Perfumer’s Garden in Versailles: A Fragrant Ode to History and Nature. Steeped in history and renowned for its opulence, the Palace of Versailles has always captivated visitors with its grandeur. Now, thanks to a collaboration between the Trianon gardeners and Maison Francis Kurkdjian, a … Read more
Firmenich Receives SBTi Approval For Net-Zero Emissions Target. Firmenich is the first company in the industry to receive approval from the Science Based Targets initiative (SBTi) for its net-zero emissions target. Firmenich, the world’s largest privately-owned fragrance and taste company, has received approval from the Science Based Targets initiative (SBTi) for its net-zero emissions target, … Read more
A unique R&D project seeks to rediscover and explore forgotten perfumery plants, and to evaluate the possibility of reintroducing them as present-day ingredients. The World Perfumery Congress (WPC)—the premier global event for fragrance artistry, ingredients, technology and brands—is returning in-person to Miami Beach, Florida June 29-July 1, 2022. L’OCCITANE presents ‘Forgotten Perfumery Plants: Fragrance Revelation … Read more
Puig and Prado Museum unveiled a technology unique in the world of perfume. Welcome to The Essence of a Painting. An Olfactory Exhibition AirParfum technology, installed in Room 83 of the @museoprado in Spain (El Museo del Prado), enables visitors to sample the fragrances that Puig Perfumer @gregorio_sola composed and associated with certain objects in … Read more