The most-searched luxury brands in Brazil What are the most sought-after luxury brands in Brazil? 20+ million consumer online searches originating from Brazil shaped the key trends of the Brazilian luxury market identified in the latest World Luxury Index – Brazil released by Digital Luxury Group (DLG). The study covers 300+ luxury brands within six … Read more
Doors Open Days at LVMH: the giant of luxury opens its doors for the 2nd edition of “Les Journees Particulieres” Luxury industry leader LVMH Group is once again celebrating the craftsmanship and heritage of LVMH luxury maisons with the second edition of “Les Journees Particulieres” which will take place on June 15 and 16. This year, … Read more
Top UK consumer superbrands for 2013 revealed Rolex is regarded as the UK’s leading consumer superbrand in 2013, according to surveys released by Superbrands UK, a company that offers insight into Britain’s strongest brands based on the opinions of marketing experts, business professionals and thousands of British consumers. The annual league table of the … Read more
Chao Tai Fook Tops L2’s Digital IQ Index: China – Watches & Jewelry Supplement; Cartier, Swarovski Round Out Top 3 With 70 percent of Chinese luxury consumers beginning their purchase online, digital is the tip pf the purchase spear in China. However, many Watch & Jewelry brands have adapted their marketing efforts to the needs … Read more
LVMH well-equipped to continue its growth momentum Despite an uncertain economic environment in Europe, LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, says it is well-equipped to continue its growth momentum across all business groups in 2013. LVMH recorded revenue of €28.1 billion in 2012, an increase of 19% compared to 2011. … Read more
Chinese interest for luxury watches is growing. The big players get bigger Chinese consumers are becoming more educated and sophisticated A near 40% increase in searches shows that the interest for luxury watches in China remains strong despite a macroeconomic slowdown, according to the “World Luxury Index China: Watches” study launched by Digital Luxury … Read more