Swiss-Made at its very best. The watches of Baselworld 2014. Part VI.

        Baselworld 2014 (Basel, Switzerland) came to a close having once again succeeded in bringing together around 150,000 attendees from all over the world. Baselworld trade fair is the annual event, where around 1,500 exhibitors, including all the leading brands, from over 40 countries first showcase their watch and jewelry innovations and novelties. On top … Read more

LVMH remains confident for 2013

LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, recorded revenue of €20.7 billion for the first nine months of 2013, an increase of 4% over the comparable period in 2012. Organic revenue grew by 8%. Despite the uncertain economic environment in Europe, LVMH remains confident for 2013. The luxury group also recorded … Read more

Emerging markets tend to perceive brands as more luxurious

Chanel and Clinique are leading the way in luxury beauty: Euromonitor International.  Economy, Standard, Premium or Luxury? Brand Perceptions Around the World.  Different markets and regions have completely different perceptions of luxury brands. According to Euromonitor market researcher, the perception of brands as luxurious and trends in buying behaviours differ between developed and emerging markets … Read more

The new Meridiist: thinner, lighter and more powerful

Tag Heuer upgraded its Meridiist luxury communication instrument. The instrument is now thinner, lighter and more powerful, packed with dual SIM slots for maximum connectivity and an exclusive 24/7 worldwide PERSONAL CONCIERGE SERVICE. “The new MERIDIIST combined the high-end classic design and finishes of a luxury TAG Heuer watch, the finest materials of horology, artisan … Read more

Using digital to drive in-store luxury purchases: Multichannel Retail study

In an attempt to find growth, the companies are, again, turning to multichannel, believing that when channels coordinate, the whole is greater than the sum of its parts. Although e-commerce continues to register double-digital growth year-over-year, online sales have not matched the hype and vision evangelized over the last 15 years. In the same vein, … Read more

Baselworld 2013: new ways to wear time like a second skin

Grandiose new timepieces at 2013 Baselworld; New blooming watch jewels from Patek Philippe, Rolex,  Ulysee Nardin, Breitling,  Tag Heuer, Artya, MB&F, Chopard … One of the most important events in the watch industry, 2013 BASELWORLD presented a panoramic vision of exceptional products ideally suited for distance travellers, art, fashion and sport lovers. Baselworld provided 2luxury2 with an exclusive … Read more