Why a Paris courtroom just told the upcycling industry to put down the scissors

Your Grandmother’s Chanel Buttons Just Got a Restraining Order There’s a particular kind of person who spends a Sunday afternoon prying vintage CC buttons off a thrifted tweed jacket, gluing them onto a chain, and calling it “reworked couture.” As of this season, that person has a legal problem. On May 21, 2026, the Paris … Read more

LVMH Just Hired Science to Explain Why Designers Are Geniuses

Decoding the new LVMH’s “Sciences & Creation” Chair — and what it actually means once the press release ends Every luxury conglomerate eventually produces a headline that sounds like it was generated by a very expensive fog machine. “LVMH and Institut Français de la Mode launch the Sciences & Creation Chair, dedicated to new scientific … Read more

The Geopolitical Canvas: From Fragrance to Finance, Luxury’s New Map

The premium and luxury sector continues to demonstrate a fascinating blend of resilience, tectonic shifts in geographical focus, and a deep embrace of experiential technology. This past week’s headlines illustrate a market that is simultaneously grappling with a more frugal high-net-worth consumer and rapidly expanding its presence into new cultural and digital frontiers, from Mexico … Read more

VivaTech 2025: Where Algorithms Meet Artisanal – Implications for the Luxury Industry

The 9th edition of VivaTech, Europe’s largest startup and technology gathering held in Paris in June 2025, served as a potent crucible for innovation, offering both glimpses into the future and tangible solutions for the present. For the luxury industry, the event underscored a profound shift: technology is no longer an auxiliary tool but an … Read more

The Luxury Landscape Is Becoming More Introspective, More Adaptive, And—When At Its Best – More Meaningful

The luxury sector finds itself in a dynamic state of reinvention. Marked by audacious collaborations, a resurgence of heritage-driven storytelling, cautious responses to economic headwinds, and increasingly discerning global consumers, the industry is at a crossroads. The latest wave of developments—from fashion and hospitality to mobility and tech—paints a vivid picture of both resilience and … Read more

Luxury Retail in Flux: A Strategic Pivot Toward Heritage, Circularity, and Celebrity Synergy

The past week in luxury retail has underscored a sector in agile transition—strategically shedding what no longer serves, embracing cultural cachet, and redrawing the boundaries of what defines “luxury” for modern consumers. From De Beers’ decision to shutter its lab-grown diamond venture to ThredUp’s entry into the digital vintage pop-up space, the industry is signaling … Read more