For three days in October the world’s largest luxury group let strangers into its workshops. Here is what changed, who got in, and why it matters. Every so often luxury does something delightfully counterintuitive: it gives away what it normally guards. From October 16 to 18, LVMH, the group behind Louis Vuitton, Dior, Moët & … Read more
The first wave of reservations has been a true success and most tickets were booked in a few minutes, announced LVMH luxury group. 56 LVMH Maisons, 77 exceptional places – including 40 venues that have never been open to the public during the Journées Particulières – in 14 countries on five continents over three … Read more
LVMH’s 4th edition of Les Journées Particulières has been redesigned to include even more luxury Houses and share more savoir faire. Bernard Arnault, Chairman and Chief Executive Officer of LVMH, announced the launch of the 4th edition of Les Journées Particulières by LVMH (www.lesjourneesparticulieres.com). According to Arnault, the event he created in 2011, is … Read more
LVMH announces fourth edition of Les Journées Particulières in 2018. Save the dates October 12, 13 and 14, 2018 for a one-of-a-kind visit behind the scenes at LVMH Group Luxury Maisons including Louis Vuitton , TAG Heuer, Guerlain, Moët & Chandon, Le Bon Marché. Rendezvous on October 12-14, 2018 for a new edition of LVMH’s … Read more
How luxury brands can use content marketing to seduce a new breed of digital audience. New opportunities for high-end brands to message the brand narrative. Luxury brands’ highly desirable audience is in perpetual motion. How to captivate this new breed of digital clientele? How luxury brands seduce these moving targets? Trial and error is a … Read more
LVMH’s Les Journées Particulières to show real-time craftsmanship via Instagram. On May 20, 21 and 22, the public will once again be able to discover LVMH’s rich heritage and the excellence and savoir–faire of its artisans. Les Journées Particulières by LVMH luxury group is back from May 20-22 for three days of backstage discoveries at … Read more