2017 is the year of Baijiu Brands
Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. The
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2016 Fashion Awards: Ralph Lauren honored for his invaluable contribution to the fashion industry
Over the past 50 years, Ralph Lauren and his iconic brand have helped shape and define the American fashion
Influencer marketing for luxury brands. How to run a successful influencer marketing campaign
Influencer marketing in the business of taste. Great online leaders inspire greatness in others. When influencers speak, customers are all
What does the rise of digital marketing mean for luxury brands?
As the influence of print diminishes as an advertising medium, how can firms that sell high-end products communicate with their customers in a way that doesn’t compromise their core values?
Sponsored Articles for Luxury Brands
Content is the KEY. Influencer marketing isn’t just a trend, it’s here to stay. Who is an ideal influencer for a
Luxury brands stay strong: Interbrand’s 2013 Best Global Brands
Interbrand’s 2013 Best Global Brands. The luxury sector. Despite the fact that China’s GDP growth has slowed, luxury brands