Saddle Up in Style: HUGO BOSS Takes a Gallop into Equestrian Fashion

@BOSS Equestrian collection

In a bold and unexpected move, luxury fashion powerhouse HUGO BOSS has announced its entry into the world of equestrian apparel with the launch of BOSS Equestrian, a premium line that promises to redefine riding in style. As the Fall/Winter 2023 collection hits the shelves, fashionistas and equestrian enthusiasts alike are in for a treat.

Riding in Elegance

Equestrian fashion is no longer confined to the stables; it’s galloping into mainstream style with the BOSS Equestrian collection. This line effortlessly marries the classic sophistication that HUGO BOSS is renowned for with the functionality and finesse required for the equestrian world.

From tailored riding breeches and elegant jackets for women to stylish yet practical riding gear for men, the BOSS Equestrian collection offers a range of pieces that will make you stand out in the ring and on the streets. And let’s not forget about the horses – the collection includes a curated range of equine accessories that mirror the brand’s commitment to quality and craftsmanship.

@BOSS Equestrian collection

A Symphony in Colors

True to the HUGO BOSS DNA, the Fall/Winter 2023 collection debuts in the brand’s signature colors: black, white, and camel. These timeless hues resonate with the classic equestrian aesthetic, making a strong statement in both form and function.

But the excitement doesn’t stop there; brace yourself for the Spring/Summer 2024 collection that promises to expand the color palette. Expect to see a burst of vibrant and refreshing hues to elevate your equestrian style game even further.

The BOSS Ambassadors

To celebrate the launch, HUGO BOSS is teaming up with a stellar lineup of brand ambassadors. Olympic athletes and equestrian influencers will take the reins as they embody the BOSS spirit in and out of the arena. This marketing campaign promises to be a thrilling spectacle that showcases the perfect harmony of fashion and sport.

Where to Find BOSS Equestrian

The first collection from BOSS Equestrian is already available online and at select premium partners as of September 15, 2023. For those eagerly anticipating the Spring/Summer 2024 collection, mark your calendars for its release in March 2024.

HUGO’s Bella Poarch Extravaganza

But wait, there’s more! HUGO is not content with just one fashion spectacle. On the same day, September 15, during London Fashion Week, the brand unveiled its HUGO x Bella Poarch collaborative collection at Flannels X in London. The event was nothing short of epic, with an electrifying blend of fashion, art, and music.

Meet Bella Poarch

Bella Poarch, the queen of viral lip-syncing and a true Gen Z icon, has partnered with HUGO to create a collection that’s as audacious as her personality. Her grunge-inspired style and fierce attitude make her the perfect collaborator for a brand that celebrates originality and self-expression.

The Bellaverse Experience

HUGO transformed Flannels X into a Bellaverse, a sensory wonderland that showcased Bella’s artistry and personality. Three central themes, Cyber-Punk, Code Red, and Intergalactic, were brought to life through interactive experiences, digital art, and larger-than-life LED screens. The fusion of old-meets-new created a captivating and immersive atmosphere.

The Music and the Stars

Bella Poarch took to the DJ booth to debut her new single, CRUSH, setting the tone for the night with her infectious energy. Fellow music artists, Tamera and Marlie, also graced the stage with performances that had the audience on their feet. The night was filled with smiles and selfies, with notable guests dressed in HUGO x Bella Poarch and HUGO Fall/Winter 2023 looks.

Bella’s World, Your Wardrobe

The HUGO x Bella Poarch capsule collection is a testament to Bella’s rebellious spirit. From acid-washed denim to graphic tees adorned with her face and name, this collection is all about unleashing your creativity. The edgy designs are the perfect expression of individuality.