Hugo Boss and Porsche will be joining forces in the future.
The automotive giant and the high-end fashion house are taking their cooperation to a new level. Beginning next year, Porsche x Hugo Boss cooperation will center on the two companies’ involvement in Formula E racing. From December 2019, the startof the next championship season, Porsche too will be joining the Formula E circuit with its own works team – outfitted by Hugo Boss. The fashion group will also be the official outfitter to the entire Porsche motorsports team worldwide.
Hugo Boss also introduces the “Porsche x BOSS” capsule collection. Its standout features include premium leather and wool materials presented in the Porsche and Hugo Boss colors of silver, black and red. Starting in March 2019, a range of menswear styles from the debut capsule collection will be available online and at BOSS stores.
“Formula E is an exceptionally attractive racing series,” said Oliver Blume, CEO of Porsche AG. “It offers us the perfect environment to strategically evolve our vehicles in terms of efficiency and sustainability. We’re looking forward to being on board inthe 2019/2020 season. In this context, the renowned fashion group Hugo Boss represents the perfect partner to
outfit our team.”
“Hugo Boss and Porsche both stand for innovation and perfection,” says Mark Langer, CEO of Hugo Boss AG. “We have already cooperated successfully in the area of motor sports over the course of recent years and decades. That is why I am delighted that our cooperation will now reach a new level with the future-oriented Formula E series.”
Hugo Boss and Porsche are following in the footsteps of Belstaff and McLaren. Last week, the two luxury brands announced a capsule collection based around a few essential classics that never go out of fashion.