Two thirds of Burberry products currently bear more than one positive attribute, with a goal for all products by 2022. The high-end brand is inviting customers to learn more about the sustainable credentials of the products through this new labelling programme.
As part of its product sustainability programmes, British luxury brand Burberry is launching a curated edit of 26 styles from the Spring/Summer 2020 collection, crafted from the latest sustainable materials used across the Burberry product range. The introduction of the ‘ReBurberry Edit’ coincides with the global roll out of dedicated sustainability labelling across all key-product categories. The labels will, for the first time, provide customers with an insight into the industry-leading environmental and social credentials of the Burberry programme.
The new pistachio-coloured sustainability labels inform the customer how a product meets a range of externally assured stringent criteria. Called ‘positive attributes’, these include the amount of organic content or recycled natural fibres used in materials, delivery against carbon emissions standards at production facilities or social initiatives such as workers being paid the living wage or supported through well-being programmes.
Each product in the ReBurberry Edit, along with others across menswear and womenswear RTW, softs and hard accessories bear the pistachio labels.
The ReBurberry Edit features a range of eyewear crafted from pioneering bio-based acetate, and trench coats, parkas, capes and accessories created from ECONYL® – a recycled nylon made from regenerated fishing nets, fabric scraps and industrial plastic.
These parkas and capes are also made at facilities associated with energy and water reduction, textile recycling and chemical management programmes, while a selection of bags are associated with the use of renewable energy. Additional outerwear pieces in the Edit are made using a new nylon that has been developed from renewable resources such as castor oil, and a polyester yarn made from recycled plastic bottles.
Progress against Burberry’s Sustainability Agenda to 2022 is published in June of each year in the Company’s Annual Report.