Pop-up stories: Prada and Galeries Lafayette Haussmann Paris

Prada pays a tribute to the French capital with a pop up shop at the ground floor of Galeries Lafayette HAUSSMANN featuring exclusive pieces with strong messages. On the inside of Prada’s Galeries Lafayette takeover is a selection of exclusive bags and accessories for men and women. On the outside, Prada Posters.

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The windows at Galeries Lafayette, Paris are now displaying Prada Posters that highlight Prada’s view of woman’s role in contemporary society. Two pop-ups offer bags (like #PradaEtiquette) and accessories in exclusive prints and designs.

From July 31st to August 20th in Galeries Lafayette, Paris’s iconic department store, Prada presents special window displays and two pop-ups, featuring women’s bags and accessories and a selection of men’s accessories and ready-to-wear collections.

The Prada “takeover” is completed by the branding of the skybridge linking the two buildings, decorated with a special giant version of the Prada’s iconic Trick Robots.

The windows project consists in a maxi billposting: a sequence of posters highlighting Prada’s view of woman’s role in contemporary society completely covers the window spaces and the building’s façade. Closely linked with Prada’s 2017 Autumn/Winter runway show and its setting, indoor and outdoor boundaries overlap and influence one another. On one side is the product with a ‘private’ attitude; on the other, posters which ‘publicly’ communicate the brand content.

The pop-ups, too, have this contrast. On one hand, the woman’s pop-up presents a ‘private’ setting, on the other, the men’s pop-up is completely visible through a grille structure that delimits the space to offer a ‘public’ setting.

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