Micro-Influencers and Deeper Attention to Audience Engagement among Influencer Marketing Trends
Influencers have a substantial effect compared to traditional advertisements. Predictions to Guide the New Luxury Digital Strategy. The 2017 roadmap
Influencers have a substantial effect compared to traditional advertisements. Predictions to Guide the New Luxury Digital Strategy. The 2017 roadmap
How luxury brands can use content marketing to seduce a new breed of digital audience. New opportunities for high-end brands
Balenciaga’s bag for autumn has just gone on sale at £975 – and thanks to social media it is fast becoming accessory of the season
Influencer marketing in the business of taste. Great online leaders inspire greatness in others. When influencers speak, customers are all
As the influence of print diminishes as an advertising medium, how can firms that sell high-end products communicate with their customers in a way that doesn’t compromise their core values?
From Ferrari’s belief in high performance to Le Labo’s personalised perfume, here’s what makes a successful luxury brand