Osiao, Estee Lauder’s luxury skin care line developed in Asia, for the Asian woman

 Osiao: “Skin that reflects light is the truest beauty”


Knowing that Eastern philosophy and Western science can be complementary in other fields, Estee Lauder applied the thinking to skin care and the pursuit of skin radiance. The culmination of years of pioneering innovation is Osiao, “a new brand developed for the unique needs of Asian skin.”

“As a luxury skin care line developed in Asia, for the Asian woman, Osiao delivers on what they have known for centuries: radiant skin glowing from within is beautiful skin. We are thrilled to be able to offer her a truly unique and customized line of products that meets her desires,” said Veronique Gabai-Pinsky, Global Brand President, Aramis & Designer Fragrances, BeautyBank and IdeaBank, companies within The Estee Lauder Companies.

Experts in Traditional Chinese Medicine, Western Dermatology and Product Formulation Science from the East and the West joined together to form The Osiao Asia Skin Institute and focus solely on the science of skin light. They conducted studies and in-depth analyses of the skin of thousands of Asian women in China, Hong Kong, Japan and Korea. These studies resulted in the understanding of the mechanisms of skin and how to restore skin’s natural radiance.

The scientists and dermatologists of The Osiao Asia Skin Institute created a complete protocol for optimum skin analysis: The Osiao Diagnostic Method. This proprietary diagnostic approach accounts for influencing factors both inside the skin and on its surface. Inspired by both Chinese medicine and Western dermatology, The Osiao Diagnostic Method measures a range of parameters related to a woman’s life, health and beauty, including age, lifestyle, environment, stress, fatigue, body condition, skin condition, exercise and diet.

Osiao features a collection of 19 ingredients designed for topical application and complementary oral use, including the Inner Radiance Concentrate, a serum, Inner Radiance Essence Lotion, a watery lotion, and the Inner Radiance Beauty Tablets, all of which are specific to consumers based on Skin Constitution™. Additional products include a collection of rejuvenating luxury moisturizers, cleansers and a mask.

The brand will debut exclusively in Hong Kong with Lane Crawford at the Canton Road and Times Square locations, starting in mid October. Simultaneously, the brand will launch with Cathay Pacific Airways, in which a tailored selection of products will be offered on their Hong Kong flights.