For Selfridges Rental, the goal is to create an edit of the most desirable items to fit today’s ever-evolving lifestyle.
Last year, as part of Project Earth, Selfridges invited you to join the rental revolution. On May 7th the British
department store launched Selfridges Rental on Selfridges.com. Curated by Selfridges buying team from the best
new season womenswear, menswear and accessories, pieces are available to rent for 4, 8, 10 and 20-day periods.
The Selfridges Rental edits are comprised of a wide selection of brands from well known names, to cult contemporary icons giving more of the customers the opportunity to experience the very best Selfridges has to offer.
“For Selfridges Rental, the goal is to create an edit of the most desirable items to fit today’s ever-evolving lifestyle,” says Head of Womenswear Buying Jeannie Lee.
Through Selfridges Rental customers will be able to have a more flexible shopping experience, the service gives
customers the opportunity to get their hands on that stand out piece, without being hindered by budget, or even try
product with their current wardrobe before making the final purchase decision. Furthermore, by choosing to rent
rather than buy new-season, customers can still test out a different kind of style without creating any waste when they want to move on.
To celebrate the launch of Selfridges Rental, Selfridges have tapped an exciting roster of talent including Lara
Stone, Bimini Bon-Boulash, and Raven Smith to show off the best of the edit.
“Rental offers me exciting interventions that up the ante on an everyday ensemble. There’s no time to get bored of a garment because back it goes like a library book. Renting feels better for everyone.” – Writer Raven Smith.
Selfridges Rental’s prices start from £20 for a 4-day rental.