New Concepts @Nordstrom Men Launches Concept 009: Thom Browne.
Nordstrom is bringing a new fashion retail concept that combines traditional as well as unconventional tailoring to high-end store’s broader customer base.
Sam Lobban, Nordstrom VP Designer Ready-to-Wear and New Concepts, introduces Concept 009: Thom Browne a celebration of menswear in its many forms. Featuring more than thirty exclusive styles ranging from ready-to-wear, accessories and lifestyle pieces priced from $80-$1,790, the core offering explores the athletic aesthetics inherent to Thom Browne that can be worn together or as individual statement pieces.
The capsule was inspired by the spirit and achievement of the varsity athlete. The environment for in-store experiences was built upon the idea of the classic collegiate locker room…
“An American original, Thom Browne is renowned for his uniquely cut suits, theatrical runway shows and an inspired take on buttoned-up menswear tradition. We partnered with the designer to present an exclusive upscale-active collection, plus the mainline and more,” said Nordstrom in a statement.
“We have learned more about our menswear customer with each New Concept launch. What we are excited to discover with Thom Browne is how the concept of “suiting” continues to evolve in the eyes of consumers,” explains Sam Lobban VP of Designer Ready-to-Wear and New Concepts. The brainchild of Sam Lobban, VP of Designer Ready-to-Wear and New Concepts at Nordstrom who joined the North American retailer in 2018, New Concepts connects the online and brick-and-mortar consumer experience for the world’s most exciting brands in custom-built environments.
The exclusive collection will be available through May 3rd.
“With this capsule we are celebrating the sense of spirit in university athletics… True university inspiration in shades of grey and red, white, and blue…A uniform, for everyone…” said Thom Browne.
Thom Browne is widely recognized for challenging and modernizing today’s uniform: the suit. By questioning traditional proportions, Browne’s designs consistently convey a true American sensibility rooted in quality craftsmanship and precise tailoring.
In 2001, Browne began his business with five suits in a small “by appointment” shop in New York City’s west village and, in the years following, expanded his business to include complete ready-to-wear and accessories collections for both men (2003) and women (2011). Browne has also become known for his highly conceptual runway presentations which have gained global attention for their thought-provoking and dramatic themes and settings.
Browne has been honored with the CFDA Menswear Designer of the Year Award (2006, 2013, 2016), the GQ Designer of the Year (2008), the FIT Couture Council Award (2017) as well as the Cooper Hewitt National Design Award (2012).His designs are recognized by museums around the world including the Costume Institute at the Metropolitan Museum of Art, the Museum of Modern Art, the Victoria & Albert Museum, the Costume Museum at Bath and the Mode Museum Antwerpen.
The high-end fashion brand is currently offered across 40 countries and through 31 directly operated flagship stores in key cities such as New York, London, Milan, Tokyo, Hong Kong, Beijing, Shanghai, and Seoul.