Maserati paying tribute to 100 years of rich automotive history

Centennial by honoring the Trident.

Is your heart racing? Don’t worry, the Maserati cars are known to have this effect. The Italian luxury car manufacturer established on December 1, 1914, in Bologna turned 100 and brings 100 years of its past, present and future to life at Monterey Car Week as the Featured Marque at both Pebble Beach Concours d’Elegance and Rolex Monterey Motorsports Reunion. At 2014 Monterey Car Week (August 11–17) Maserati will take center stage. This milestone, coupled with the full range of today’s Maserati models on display including the Quattroporte and Ghibli sport sedans, and special GranTurismo Centennial Edition MC honorary coupe and convertible, proves Maserati is well poised for the future.

“Paying tribute to 100 years of rich automotive history is a rare and distinguishing achievement, particularly as Maserati is on the cusp of so many beautiful new cars and inspiring innovations that assure its growth and continued vitality,” says Peter Grady, President & CEO, Maserati North America. “Maserati is celebrating its centennial at several key venues around the globe, and the Rolex Monterey Motorsports Reunion and Pebble Beach Concours d’Elegance are unquestionably highlights on the international calendar.”


As the Featured Marque of the Rolex Monterey Motorsports Reunion (August 14-17 at Mazda Raceway Laguna Seca), Maserati will premiere the stunning Alfieri 2+2 concept coupe for the first time in North America. The Alfieri is a fully-functional prototype that says much about the design DNA of future Maseratis. It takes its name from Alfieri Maserati, the most prominent of the Maserati brothers and the engineering genius who founded the “Officine Alfieri Maserati” in Bologna one century ago, the Alfieri concept represents the true essence of the Maserati brand.

“The Alfieri is a transition point between 100 years of history and the future that is opening up before us,” says Lorenzo Ramaciotti, Head of Design for Maserati, who will join to host the unveiling with Peter Grady, President & CEO, Maserati North America. The Alfieri brings a compact and low-slung design to effectively compete in the high-performance coupe segment.

On Sunday, August 17, the 60th Annual Pebble Beach Concours d’Elegance celebrates Maserati’s Centennial by honoring the Trident as its Featured Marque with what promises to be the finest array of classic Maseratis ever assembled on the main fairway; the Alfieri concept will also be displayed on the Concept Lawn. Maserati is of course no stranger to this legendary Concours: a 1964 Maserati Mistral Coupe took top honors as Best in Show at the Pebble Beach Concours d’Elegance in 1968, and remains today the most recent post-war car to achieve this feat. Following the U.S. tribute during Monterey Car Week, Maserati’s birthday celebrations, which are celebrated with a special website located at, will continue at the International Maserati Centennial Gathering in Italy on September 18-20.