The 2021 Monaco Yacht Show’s docks will be less congested, while allowing better access for yacht buyers. For four glorious days, the crème de la crème soaks up the festive and glamorous atmosphere of the Principality of Monaco, enjoying a unique superyachting experience on the quays of Monaco’s Port Hercule, and exploring current and future yachting trends.
The Informa Group, owner of the Monaco Yacht Show (22-25 septembre 2021), took advantage of the postponement of the 2020 Show to work closely with the yachting industry on redesigning the event. The rebuild is designed to rise to the commercial and marketing challenges facing the market, by promoting the superyacht lifestyle to a new set of wealthy clients.
By placing the final superyacht client at its very heart, the revamped version of the MYS aims to win over new
audiences from other high-end spheres beyond yachting, thus building on the marketing strategy deployed over
The organizers of The Monaco Yacht Show 2021 announced a new Covid-aware platform.
Informa’s main priority is obviously to safeguard the health of participants at the Show and thus provide a safe and
serene experience. There will be 3 categories of visitor, each with its own badge. The “Discover” badge will be
reserved for yacht clients; their advisors and consultants will wear an “Advise” badge; trade visitors, meanwhile, will
be recognised thanks to a “Connect” badge.
Superyacht and tender exhibition in the Dockside Area
One of the advantages of the new badge system will be to enhance the flow of visitors on the quaysides; it will be
easier for private visitors to board the superyachts and luxury tenders. On Wednesday 22 September, the Dockside
Area will be open to “Discover” and “Advise” badges only, so that these categories of visitor can meet with shipyards,
yacht brokers, designers or tender manufacturers in a more intimate and personalised environment. From Thursday
onwards, the Dockside Area will be open to all participants.
Premium services for superyacht clients
The MYS official VIP visit programme, the Sapphire Experience, features a programme of activities in the show and
in Monaco for superyacht owners, charterers and future clients.
VIPs will be plunged into the world of superyachting from the moment they arrive at the Show. Two new first-class VIP entrances will be located near the Upper Deck Lounge (exhibition space for the show’s luxury partners) and close to the Yacht Club de Monaco.
Starting this year, visitors will discover new sections dedicated to innovative projects and trends in sailing, design and exploration, and the programme is set to grow over coming years, expanding the range of activities that reflect life on board a superyacht. The MYS will also rename its various exhibition areas, identifying each distinct theme to make it easier for visitors to find their way around.