This year’s Montblanc Writers Edition collection pays homage to Victor Hugo, the 19th-century french writer, who spearheaded the resurgence of interest in the medieval past and art. The overall design of the Writer’s Edition Homage to Victor Hugo Fountain Pen is inspired by the gothic architecture, featuring a translucent red lacquer body and a platinum-coated skeletonised overlay structured as the Notre-Dame de Paris grand rose window.
The new Writer’s Edition Homage to Victor Hugo Fountain Pen is limited to 1831 pieces corresponding to the publication date of his novel The Hunchback of Notre-Dame. The cap of the fountain pen features numbers 24601 and 9430 – the first and second prisoner numbers received by Jean Valjean, the protagonist of Hugo’s historical novel Les Misérables.
The hand-crafted solid gold nib features an engraving of a gargoyle – a sculpture of mythical beast, similar to those found on the Notre-Dame de Paris cathedral. Victor Hugo’s signature adorns the forepart of the Writer’s Edition Homage to Victor Hugo Fountain Pen.
Montblanc is redefining the luxury Maison’s shopping experience
Montblanc, recognised as a digital leader amongst Richemont’s Group luxury Maisons, has selected YOOX NET-A- PORTER GROUP to power the next iteration of its highly successful e-commerce platform. The new platform will be powered by YOOX NET-A-PORTER’S advanced technology and informed by twenty years of expertise and data from the luxury e-commerce sector. Montblanc will benefit from a powerful, flexible and customizable platform, enhancing their ability to merchandise their curation of luxury products. Montblanc customers will also enjoy a seamless shopping experience, connecting the new online store with Montblanc physical boutiques, with unparalleled access to the latest products and collections.
The store offers personalisation, a simplified checkout and has been completely redesigned with a mobile-first approach, key within the luxury industry and demonstrated by the fact over 50% of YOOX NET-A-PORTER’s sales come from mobile each year. In addition to ordering online and over the phone, customers can also enjoy an extensive suite of omnichannel services including click-from store and return-in-store which are being extended to new countries.
Montblanc will also benefit from YOOX NET-A-PORTER’s digital marketing, merchandising and customer care support.
” It’s an important moment for Montblanc and it also signals an exciting milestone in YOOX NET-A-PORTER’s work in the luxury segment with Richemont’s illustrious Maisons. Through our Online Flagship Stores, we work in partnership with the world’s most prestigious brands, wherever they are in their e-commerce journey, to drive results and provide an exceptional luxury customer experience,” said Francesca Tranquilli, President – Online Flagship Stores YOOX NET-A-PORTER GROUP.