Expo 2020 Dubai: Dolce&Gabbana celebrates italian excellence.
A great celebration of authentic Italian beauty: Dolce&Gabbana takes part in the Italian Pavilion of Expo 2020 Dubai under the aegis of its theme, “Beauty Connects People”. For this homage to Beauty, Dolce&Gabbana has designed and created a special installation that celebrates the Italian artistic heritage while offering a unique experience to the visitors of the Pavilion.
The Italy Pavilion’s poetic and powerful project presents an evocative tale of the territories, artistic treasures, genius loci, artistic crafts and innovative impulses that have always embellished the fabric of Italy. The project draws many parallels with Dolce & Gabbana’s commitment to preserving and promoting Italian excellence around the world.
In order to pay tribute to Bello e Ben Fatto (Beauty and Quality), Dolce & Gabbana has designed and created a special installation which celebrates Italy’s artistic heritage, while also providing a unique experience to visitors at the Pavilion.
Dolce&Gabbana installation for Expo 2020 Dubai.
An architectural structure with baroque forms, typical of the architecture of the eighteenth-century gardens of Southern Italy, develops close to the flourishing botanical garden of the Pavilion, interacting with its colours. The elegant octagonal columns and the seats obtained from the brickwork are entirely covered with 1200 finely crafted and hand-painted majolica tiles by Sicilian master potters with floral interweaving, bougainvillea fronds, citrus fruits and bucolic landscapes. Following the tradition of craftsmanship, which draws its tools from nature to create true works of art, each individual tile is made from a mixture of clay and Sicilian lava stone powder and decorated with natural colours obtained from mineral oxides. The space welcomes visitors by giving them a regenerating break, immersed in the values of artisanship and enveloped by the scents of the typical essences of the Mediterranean vegetation. As always in Italy, the beauty of nature interchanges and merges with the beauty born from the genius and the hands of man, in a virtuous exchange that generates new beauty.
Dolce&Gabbana’s commitment continues with another initiative involving the young people of the volunteer team of the Italian Pavilion at 2020 Expo Dubai: the brand has in fact designed and created the uniforms for the 60 students from universities all around Italy who will accompany visitors along the exhibition path.