Crown Royal Unleashed The Golden Apple Flavor Revolution in Luxury Whisky
Brace yourself for a revolution in the world of prestige whisky – Crown Royal Golden Apple has arrived to captivate your senses and redefine luxury indulgence.
In a bold move that challenges the conventional luxury category, Crown Royal, the award-winning whisky brand, is shaking up the world of prestige whisky with its latest creation – Crown Royal Golden Apple Aged 23 Years. This limited-time offering introduces a new flavored luxury experience that will revolutionize the way consumers perceive and enjoy whisky.
Teaming up with the multi-talented artist Solange Knowles for Saint Heron, Crown Royal is set to ignite a creative explosion of flavors and visions. The partnership will be celebrated with a series of exclusive events, starting in New York, where guests will have the opportunity to taste and explore the liquid while discovering the inspiration behind Saint Heron’s hand-blown glassware collection.
Solange Knowles, a renowned creative force, expresses her admiration for Crown Royal, stating, “Crown Royal represents the same values of quality, craftsmanship, and innovation that we create at Saint Heron. Together, we are creating something truly unique and unexpected, pushing the boundaries of what’s possible.”
To elevate the launch of Golden Apple, a lavish co-branded event will take place in Houston, Solange’s hometown. Creative tastemakers and whisky connoisseurs will embark on a sensory journey, immersing themselves in the rich and complex notes of this innovative liquid. Music, art, food, and culture will converge in a transcendent celebration of luxury and indulgence.
Golden Apple showcases the meticulous craftsmanship that Crown Royal is renowned for. The blend of whiskies aged 23 years harmonizes with the delightful taste of golden delicious apples, enhanced by decadent hints of creamy vanilla, toasted oak, and cinnamon. The result is a bold richness that commands attention and deserves its own spotlight.
But Crown Royal’s innovation doesn’t stop at the liquid itself.
The release includes an unprecedented multi-sensory augmented reality experience. Through a QR code found on the bottle, consumers can embark on a captivating journey synced to music, immersing themselves in a visual world crafted by Golden Apple. With ‘creator mode’ and ‘party mode’ to choose from, the AR experience offers a personalized and interactive adventure.
Hadley Schafer, Director of Crown Royal Whisky, emphasizes the disruptive nature of this offering, stating, “This partnership with Solange Knowles brings together the expertise of a leading whisky brand and the fresh perspective and vision of a creative trailblazer who routinely pushes artistic boundaries. We are excited to continue creating tasteful, groundbreaking experiences following this launch.”
The collaboration between Crown Royal and Solange will extend into early 2024, promising more innovative creations that celebrate the brand’s heritage and showcase its commitment to pushing boundaries.
Crown Royal Golden Apple Aged 23 Years is presented in a bespoke golden bottle, encased in the iconic suede-finished Crown Royal bag and collector’s box.