How luxury beauty brand wants to defeat the world’s biggest beauty troll

 

 

Beauty can be many things. But one thing it should never be, is a competition.

SK-II Studio VS Series 2020; @sk-ii.com

“Beauty is #NoCompetition” has sparked a global conversation about toxic competitions in beauty.

As the world witnesses, the beauty of competition at the Olympic Games Tokyo 2020, luxury skincare brand SK-II has teamed up with top Olympic athletes to declare #NOCOMPETITION, in a stand to take the competition out of beauty.

Since its launch at The 2020 MAKERS Conference, Beauty is #NOCOMPETITION has sparked a global conversation about toxic competitions in beauty, becoming a rallying cry for women to call out these toxic competitions and define what beauty means to them. Because pressure should never dictate our choices and how we look, act and feel.

SK-II Studio VS Series 2020; @sk-ii.com

SK-II Studio VS Series

“VS”—an SK-II STUDIO Animated Series is a collection of six animated films based on the real-life experiences of six Olympic athletes—Simone Biles, the world’s most decorated gymnast, LiuXiang, world-record swimmer, Ishikawa Kasumi, table tennis player and two-time Olympic medalist, Ayaka Takahashi and Misaki Matsutomo, badminton duo and Olympic gold medalists, Mahina Maeda, surfer and Hinotori Nippon, the Japan Volleyball team, battling toxic competitions in beauty.

Each film within the “VS” Series by SK-II STUDIO explores a different facet of toxic competition in beauty in society today that dictate how beauty should look, act and feel: Trolls. Pressure. Image Obsession. Rules. Limitations. Machine-Like Mindsets. Brought to life in the form of a “strange beast” or “kaiju” in Japanese, each “kaiju” sheds light on the inner demon each athlete must defeat to define what beauty means to them.

Teasing the launch of the “VS” Series in Times Square, Olympic gymnast Simone Biles transforms into a larger than life digital avatar from her film and takes down her “kaiju” – a two hundred foot tall “Beauty Troll King” made up of actual comments and tweets from beauty trolls about how she looked or behaved in the course of her gymnastics career. The epic battle, symbolizing Biles’ fight against competing beauty standards and beauty trolls, spanned across forty-one digital billboards in Times Square and teased scenes from Biles’ film within the series. It also featured the film’s theme song “Take A Look” from singer-songwriter John Legend.

“I am sharing my story so that young women and girls who have experienced beauty trolling know that they are not alone in their fight against the trolls and toxic beauty standards,” shared Simone Biles, Olympic Gymnast. “It really means a lot to me to share the important message that we define what beauty means to us. No one should tell us what beauty should or should not look, act or feel like.”

Biles also joined SK-II in visiting the Lower Eastside Girls Club to share her perspective on beauty standards with the young women. The conversations shed light on the toxic culture of beauty shaming and how the issue of beauty trolling starts as early as high school.

SK-II Studio VS Series 2020; @sk-ii.com

How To Use: Anti-Aging Ampoules – your anti-wrinkle superdose

 

 

This already award-winning new generation of serum is clinically proven to fight collagen loss. The anti-aging ampoules concentrate the most efficacious anti-aging ingredients in one dose.

Vichy’s LiftActiv Peptide-C Anti-Aging Ampoule Serum; @Vichy

How to Use Anti-Aging Ampoules.

A true breakthrough in skincare, this already award-winning new generation of serum is clinically proven to fight collagen loss, resurface skin texture, brighten the skin and reduce wrinkles within a month—but you’ll see results after the very first use.

An ampoule is a highly concentrated serum delivered in a precisely portioned daily dose. This innovative Ampoule Serum is packaged in a highly protective amber glass vial, protecting the potent formula from UV light, heat, oxidation and contamination for maximum efficacy and freshness.

Like all Vichy products, LiftActiv Peptide-C Anti Aging Ampoule Serum is formulated with Volcanic Water, rich in 15 minerals and clinically proven to rebalance, reinforce and regenerate the skin, helping to strengthen its moisture barrier and shield skin against daily exposome aggressors.

“Every day our skin is attacked by factors like pollution, lack of sleep, and UV damage, which cause 80 percent of skin aging. Taken all together, these internal and external aggressors have become known as the exposome, and the first defense against the exposome is a healthy, hydrated and protected skin barrier that can promote skin health overall,” says Board-Certified Dermatologist and Neuroscientist Dr. Erin Gilbert, MD, PhD, FAAD.

Vichy’s LiftActiv Peptide-C Anti-Aging Ampoule Serum; @Vichy

How To Use Vichy’s LiftActiv Peptide-C Anti-Aging Ampoule Serum

Gently tap the top of the ampoule. Break the ampoule with a tissue. Attach reusable applicator twist off & save cap. Shake downwards. Squeeze to dispense 1/2 the formula. The ampoule is now ready to be applied to the face: 1/2 in th morning, 1/2 in the evening. Close with reusable cap in order to keep fresh for the next use. Let the serum to be absorbed for 30 seconds.

In addition to the Vichy Volcanic Water, LiftActiv Peptide-C Anti Aging Ampoule Serum is formulated with the gold-standard trifecta of dermatologist-recommended anti-aging ingredients: 10% Pure Vitamin C to brighten and firm the skin while reducing fine lines; Plant-based Phyto Peptides to prevent and protect against signs of collagen loss in the skin; Natural Origin Hyaluronic Acid to moisturize and plump the skin.

This highly concentrated minimalist formula contains only 10 ingredients, further showcasing Vichy’s commitment to providing pure yet potent formulas to make skin stronger. Along with being dermatologist and allergy tested, this formula is free from parabens, fragrance, silicone, preservatives, colorants and oil.

Vichy’s LiftActiv Peptide-C Anti-Aging Ampoule Serum; @Vichy

 

 

Louis Vuitton spurns coronavirus fears with dramatic closing show at Louvre

Unexpected pairings and subverted functions. For his Louis Vuitton Fall-Winter 2020 Collection, Women’s Artistic Director Nicolas Ghesquière presents a clash of styles for dressing without protocol.

Louis Vuitton Fall Winter 2020-2021 fashion show at Louvre; @Louis Vuitton youtube

 


Powered by Guardian.co.ukThis article titled “Louis Vuitton spurns coronavirus fears with dramatic closing show at Louvre” was written by Jess Cartner-Morley, for theguardian.com on Wednesday 4th March 2020 10.33 UTC

The Louvre is currently closed to visitors due to staff concerns about coronavirus, but the Louis Vuitton show must go on. The museum reopened its doors on Tuesday evening for the world’s most valuable luxury brand to close Paris fashion week, with a catwalk show staged in the inner courtyard of the museum.

The last fashion show of a month in which the disruption of cancelled shows and the chilling images of designer face masks have been a circus hall of mirrors held up to an anxiety-ridden zeitgeist was, appropriately, a climactic costume drama.

A 200-person choir in period dress spanning 500 years was the backdrop for what designer Nicolas Ghesquière called a “collision of times”. A 17th-century Cavalier in curls and feathered hat sat next to a flapper in lacquered bob and strings of pearls; there was a 1950s housewife, and an Edwardian gentleman with watch fob and waistcoat. The choir’s wardrobe was the work of Milena Canonero, a costume design collaborator of Stanley Kubrick, whose films have spanned three centuries from the 18th-century setting of Barry Lyndon to 2001: A Space Odyssey and the dystopian future of A Clockwork Orange.

“I wanted a group of characters that represent different countries, different cultures, different times,” Ghesquière told Vogue. “I love this interaction between the people seated in the audience, the girls walking, and the past looking at them – these three visions mixed together.”

A model at the Louis Vuitton show in the Louvre on 3 March. Designer Nicolas Ghesquière called the collection a “collision of times”.
A model at the Louis Vuitton show in the Louvre on 3 March. The designer Nicolas Ghesquière called the collection a ‘collision of times’. Photograph: Pixelformula/Sipa/Rex/Shutterstock

Juxtapositions of fashion history are a signature of Ghesquière, whose catwalks have blended sci-fi with baroque, and the belle époque with the 1970s.

This collection mashed Toulouse-Lautrec petticoats with motocross jackets, and garish sportswear graphics with dandy tailoring. For the all-important accessories, Ghesquière travelled back in time to treasures in the Louis Vuitton archive. Classic luggage trunks and the logo-stamped Keepall holdall – which he called “a pure vintage piece that acquires a beautiful patina over time” – were scaled down in size and swung by shoulder straps.

The collection paired Toulouse-Lautrec petticoats with motocross jackets.
The collection paired Toulouse-Lautrec petticoats with motocross jackets. Photograph: Pixelformula/Sipa/Rex/Shutterstock

As well as being a showcase for Vuitton’s next collection and a finale for Paris fashion week, the event was a curtain-raiser for the upcoming Costume Institute at the Metropolitan Museum. About Time: Fashion and Duration, which will open with the annual fashion extravaganza of the Met Gala on 4 May, is sponsored by Louis Vuitton and co-chaired this year by Ghesquière alongside Anna Wintour, Lin-Manuel Miranda, Meryl Streep and Emma Stone.

Curator Andrew Bolton told a press conference this week: “In recent years, time has dominated discussions within the fashion community. These talks are centred around the accelerated production, circulation, and the consumption of fashion in the 21st century. So we thought it might be an opportune moment to explore the temporal character of fashion from a historical perspective.”

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