Burberry moving to online and TV advertising – 60% of marketing spend to digital

Burberry has switched the focus of its marketing away from glossy print advertising in favour of digital investment. The luxury fashion brand is promoting the launch of its fragrance Burberry Body through Facebook, instead of glossy fashion magazines for the first time, according to the Financial Times. The brand now spends 60% of its marketing … Read more

Best perfumes of the season 2011

Best perfumes of the season 2011 – 18 new fragrances A tonique autumn scent is in the air. The smell of winter will be seductive, full of flowers and oriental spices. Here is a list of 18 new best fragrances of the season:   1. Belle D’Opium Yves Saint Laurent An updated version of YSL’s … Read more

Dior, J’Adore Charlize Theron

Charlize Theron’s Dior promo unveiled Charlize Theron has unveiled her second advertising campaign for Christian Dior’s J’Adore Eau de Parfum.The South African actress is famed for her perfectly honed figure and beautiful model looks, and has been the face of Dior’s J’Adore since 2004. The video was directed by Jean-Jacques Annaud and shows Charlize sporting … Read more

Dolce & Gabbana Animalier. Now lipsticks and Perfect Finish Creamy Foundation

The ritual of a woman’s makeup is a very sensual act that captures your attention and imagination. Quality is important, but the image and packaging plays an important role. Guided by the example of colleagues Tom Ford and Burberry, Dolce & Gabbana extends its Animalier makeup collection. From September, to the existing Animalier Face Bronzer … Read more

Beauty & Travel Kit – 2011 edition

Holiday season always asks a beauty tribute. What contains a summer beauty kit? A few suggestions below: Hair brush made of natural materials Even if the hair has to do with rich genetic, hair can be helped to maintain shine and suppleness with the right styling products. A natural brush made from bamboo with boar … Read more

Guerlain Shalimar Parfum Initial – Sur les ailes du desir

Guerlain has the privilege, along with Chanel‘s house, to have some essences considered timeless classics in terms of perfumes. Shalimar perfume is instantly recognizable. The boundless love story between Shah Jahan and Mumtaz Mahal inspired Jacques Guerlain in 1925 to create the world’s first oriental fragrance. A subtle sensual mix of flowers and wood accents, Shalimar has become radiant … Read more