#BareSkinProject by SKII to make a bold affirmation to the beauty of bare skin.
“I think it’s great that a massive brand like SK-II is backing real raw beauty and allowing me to be completely bare skin and show who I am to the world on a global campaign level which I think is so shocking, incredible and exciting.” – Chloe Grace Moretz
Prestige skincare brand SK-II teams up with American actress Chloe Grace Moretz and world-renowned Magnum Photos in a statement making artistic movement – the #BareSkinProject. The Bare Skin Project is about inspiring women all over the world to embrace their natural bare skin beauty.
It was a first for Moretz to be photographed bare skin with no makeup by world-renowned Magnum Photos photographers – Christopher Anderson and Alessandra Sanguinetti. To offer the most authentic vision of bare skin beauty, there was also no skin retouching for all her photos in the #BareSkinProject.
Moretz shared her journey of getting bare skin ready with SK-II’s signature Facial Treatment Essence, unfolding emotions of doubt, excitement, and pride in an intimate film.
In an interview with SK-II, Moretz opened up about her experience of being photographed with no make up for the first time with the#BareSkinProject:
“It was so refreshing to hear about a campaign that aims to embrace women’s natural beauty and spark a movement of authenticity and confidence. I knew that this was a perfect fit for me and what I represent. I was a bit anxious as this would be the first time I’d be photographed without makeup, but I was incredibly excited to be included in the project,” said Chloe Grace Moretz in an interview.
What does going bare skin means to Moretz
“As I grew up, I became more confident without makeup because I focused on taking care of my skin, starting with the basics. I now find so much beauty in the simplicity of bare skin. Putting your bare skin forward, into the world, should be something all women feel comfortable doing and through the #bareskinproject, we hope to make them more confident in doing so.”
Along with Moretz, the #BareSkinProject rallied five other global celebrities – Chun Xia, Kasumi Arimura, Mayu Matsuoka, Ni Ni and Tang Wei who have also boldly taken on the challenge to reveal their bare skin for the first time with the help of SK-II’s Facial Treatment Essence.
The portraits and short films of Moretz and the other five celebrity muses are also displayed in an online exhibition on SK-II’s Instagram page.