Bulgari Scentsorial Is Elevating the Experience of Fragrance Through All Senses

Bulgari Launches Exclusive Scentsorial Perfume Project, A Revolutionary Pioneer Experience.

@Bulgari’s Exclusive @Scentsorial Perfume Project

The Luxury Italian maison continues its immersion in technological innovation with the launch of its exclusive Bvlgari Scentsorial project, a revolutionary pioneer experience in which the guests will discover an olfactive masterpiece, revealing Bulgari’s desire to rub shoulders, always a little more, with new technologies.

Scentsorial gives each guest a unique immersive experience, a multi-sensory journey, unlike anything that has ever existed in the world of perfumes.

To discover Bvlgari Le Gemme Tygar fragrance, Bulgari created a unique exploration of human thoughts and emotions. The experience has been revealed during the Tax-free fair in Cannes last year, and is open to the public inside the Dubaï Mall in the United Arab Emirates.

Using a wearable device whose purpose is to measure their brainwaves, their micro-movements and their heartbeats, guests will embark on a multi-sensory journey to discover the Tygar fragrance from the Bvlgari Le Gemme collection.

This olfactory jewel has been crafted by master perfumer Jacques Cavallier. The fragrance combines a bursting fresh grapefruit accord with a deep sophisticated ambrox accord. Firmenich’s ambrox super is highly diffusive and brings a unique ambery effect from top notes to dry down. It delivers all the promises of sleek elegance and powerful iconic ambery signature.

@Bulgari Scentsorial Perfume Project

Throughout the experience, the device detects reactions, thoughts and emotions, transforming them in real time into generative downloadable collectibles, based on a specific personalized data.

With this innovation, Bulgari encapsulates what is at the core of a fragrance: an emotional journey, unique to everyone, creating the most intense long-lasting memory the senses can bring.

At the end of the experience, wrote The Moodie Davitt Report, guests are given their own one-of-a-kind artwork made from their brain measurements during the experience. The artwork is immediately transformed into an NFT, giving visitors a memorable souvenir. The NFT is created by leveraging the Aura Blockchain Consortium’s NFT Solution and technology.

@Bulgari Scentsorial Perfume Project