Bulgari Launches Exclusive Scentsorial Perfume Project, A Revolutionary Pioneer Experience.
The Luxury Italian maison continues its immersion in technological innovation with the launch of its exclusive Bvlgari Scentsorial project, a revolutionary pioneer experience in which the guests will discover an olfactive masterpiece, revealing Bulgari’s desire to rub shoulders, always a little more, with new technologies.
Scentsorial gives each guest a unique immersive experience, a multi-sensory journey, unlike anything that has ever existed in the world of perfumes.
To discover Bvlgari Le Gemme Tygar fragrance, Bulgari created a unique exploration of human thoughts and emotions. The experience has been revealed during the Tax-free fair in Cannes last year, and is open to the public inside the Dubaï Mall in the United Arab Emirates.
Using a wearable device whose purpose is to measure their brainwaves, their micro-movements and their heartbeats, guests will embark on a multi-sensory journey to discover the Tygar fragrance from the Bvlgari Le Gemme collection.
This olfactory jewel has been crafted by master perfumer Jacques Cavallier. The fragrance combines a bursting fresh grapefruit accord with a deep sophisticated ambrox accord. Firmenich’s ambrox super is highly diffusive and brings a unique ambery effect from top notes to dry down. It delivers all the promises of sleek elegance and powerful iconic ambery signature.
Throughout the experience, the device detects reactions, thoughts and emotions, transforming them in real time into generative downloadable collectibles, based on a specific personalized data.
With this innovation, Bulgari encapsulates what is at the core of a fragrance: an emotional journey, unique to everyone, creating the most intense long-lasting memory the senses can bring.
At the end of the experience, wrote The Moodie Davitt Report, guests are given their own one-of-a-kind artwork made from their brain measurements during the experience. The artwork is immediately transformed into an NFT, giving visitors a memorable souvenir. The NFT is created by leveraging the Aura Blockchain Consortium’s NFT Solution and technology.