From iconic archive costumes to limited edition gold vinyl and exclusive product collabs – Selfridges London is introducing the ultimate (yellow) celebration for Elton John’s ‘Farewell Yellow Brick Road’ UK Tour – a homage to the legacy of an icon.
Selfridges introduced Elton John at The Selfridges Corner Shop, transforming the creative retail space into a glittering reimagining of Elton John’s world where customers can explore the iconic performer’s archive, shop and celebrate.
Selfridges London pays tribute to the legendary Elton John with an extravagant homage to his iconic career.
The Selfridges Corner Shop has been transformed into a sparkling recreation of Elton John’s world, featuring his iconic archive costumes, framed prints of his legendary shows, and even a piano that will host live musical performances throughout the four-week celebration.
With Elton’s UK tour ‘Farewell Yellow Brick Road’ kicking off in Liverpool, Selfridges offers limited edition collaborations in-store and online, including fashion, accessories, and lifestyle products. Dr Martens will provide fans with personalized versions of their iconic 1460 Boot inspired by Elton’s famous Pinball Wizard outfit, and The Cinema at Selfridges will host screenings of Rocket Man, inviting customers to celebrate Elton John’s remarkable career.
The Honky Château 50th Anniversary Edition limited-edition gold LP version will also be available exclusively at The Selfridges Corner Shop, along with exclusive collaborations with KidSuper, FPM Milano, Moet & Chandon, CENT.LDN, and Laetitia Rouget.
Elton John says “I’m truly excited to see what the Selfridges Corner Shop experience looks like now it’s being brought to life. We’ve been working closely with the teams at Selfridges and Bravado to create a unique experience that allows my fans to take a step into my world. I’m an avid shopper, so the bar has been set high and we’ve come up with something special that celebrates the things I love – fashion, vinyl, live music, food and some beautiful design. I hope my fans love it as much as I do.”
The Elton John Eyewear collection and a reissued polka dot suit made for Elton by Richard James will also be available for the first time.