Berluti and Cycles Victoire: The perfect ride for the most demanding of clients.
Luxury French house of Berluti, a very exclusive ultra-luxury brand dedicated solely for men, partnered with French bicycle-maker Cycles Victoire to present the ultimate ride for the urban gentleman.
The happy encounter between Berluti and sports was inspired by the esthetics of the “porters”, bicycle used by delivery-men at the beginning of the last century. The equipment includes a made- to-measure baggage. To complete the look, Berluti offered a special collection which includes a frame pouch, basket with straps and footrests. The luxury maison has also unveiled a sports edition of its iconic Alessandro shoe, coming in two shades of Vitello Amazon leather.
Cycles Victoire is a small manufacture based in Clermont-Ferrand (France) which unites high technologies and exceptional craftsmanship. According to Berluti and LVMH, Cycles Victoire is “an incarnation of the French bicycle-making savoir-faire“. The bicycles are produced and entirely assembled by hand in France.
The LVMH luxury mega group acquired Berluti house (founded in 1895 by Italian Alessandro Berluti) in 1993. Since 2012, Berluti is headed by LVMH’s CEO Bernard Arnault’s son, Antoine Arnault. In March 2014, Isabella Capece Galeota became director of image and communications.