Baguette Friends Forever brings creative celebrities in Shanghai, Hong Kong and New York

 

Fendi celebrates the return of its iconic bag and friendship with Baguette Friends Forever series. The real protagonist of the movies, though, is the Baguette luxury bag, the ultimate goal of their quest.

BaguetteFriendsForever 2019 campaign Feat. Zhuo Tan, Qiao Xin, Yuyu and Yoyo

BaguetteFriendsForever 2019 campaign Feat. Zhuo Tan, Qiao Xin, Yuyu and Yoyo; © Fendi

Baguette Friends Forever is the keep-forever bag you need right now. Italian luxury house Fendi has unveiled its new #BaguetteFriendsForever campaign, a series of three short movies that recount the urban adventures of best friends, featuring Fendi’s iconic Baguette bag. Starring A-list influencers, sactresses, DJs and models, the movies”celebrate friendship and a love of fashion with a fun and quirky tone.”

Four influencers, one city, one Baguette bag.

The stage is set for each of the three short movies in Fendi’s new online campaign, entitled #BaguetteFriendsForever. The stories bring together a diverse cast of creative celebrities in Shanghai, Hong Kong and New York. The episodes follow inseparable friends in their daily routines as they enjoy shopping, lunch at a favorite restaurant and trying on outfits.

In Shanghai, the beloved Baguette is the must accessory for a girls’ night out, while in Hong Kong, the friends scour the city to retrieve the Baguette bag that Japanese top model Hikari Mori has lost. In the final episode, a vintage Baguette becomes the object of everyone’s desire. First and foremost among them is Sarah Jessica Parker, star of the cult series “Sex and the City”, who caps the denouement with the exclamation “This is not a bag, it’s a Baguette!”. Her statement neatly sums up the unique essence of this timeless accessory, which over the years has been embellished with mirrors, fur or embroideries, elegantly magnifying the Fendi’s exquisite craftsmanship with each new season.

From vintage to the new season, the #FendiBaguette always makes a statement.

Lights, camera, action- welcome to Hong Kong in the second episode of the BaguetteFriendsForever series

Lights, camera, action- welcome to Hong Kong in the second episode of the BaguetteFriendsForever series © Fendi

BaguetteFriendsForever has landed in New York City.

BaguetteFriendsForever has landed in New York City.© Fendi

Elegant, effortless, and unfailingly cool, the #FendiBaguette will elevate every encounter

Elegant, effortless, and unfailingly cool, the #FendiBaguette will elevate every encounter © Fendi

BaguetteFriendsForever has landed in New York City 2019

BaguetteFriendsForever has landed in New York City 2019 © Fendi

BaguetteFriendsForever 2019 campaign-Feat. Dizzy Dizzo, Yoyo Cao, Hikari Mori and Peggy Gou

BaguetteFriendsForever 2019 campaign-Feat. Dizzy Dizzo, Yoyo Cao, Hikari Mori and Peggy Gou © Fendi

BaguetteFriendsForever 2019 campaign-1

© Fendi

BaguetteFriendsForever 2019 campaign

© Fendi

BaguetteFriendsForever 2019 campaign Feat. Dizzy Dizzo, Yoyo Cao, Hikari Mori, Peggy Gou and Kevin Chu

BaguetteFriendsForever 2019 campaign Feat. Dizzy Dizzo, Yoyo Cao, Hikari Mori, Peggy Gou and Kevin Chu © Fendi

A modern remake of the fashion icon

A modern remake of the fashion icon © Fendi