American Beauty: Wagoneer expands reach into Large SUV and premium space



Jeep has a lot of things planned for the returning Grand Wagoneer Concept.
Packed with ultra-premium leading-edge features and technology, the new Grand Wagoneer Concept exudes American craftsmanship and heritage.

Jeep Grand Wagoneer Concept SUV; @Jeep

Grand Wagoneer Concept is a modern expression of the original ultimate premium SUV.

With the electrification of each Jeep nameplate coming in the next few years, and the reintroduction of Wagoneer, Jeep is quickly expanding into new segments and more premium space.

An all-new Grand Wagoneer Concept – introduced last week in Detroit – marks the rebirth of a classic and premium American icon, providing a vision of what the modern expression of the original ultimate premium SUV can be. The Grand Wagoneer Concept’s debut instantly positions the storied Wagoneer name as a premium extension of the Jeep brand. Wagoneer will define “American Premium”.

According to, “the Wagoneer will be the standard version of the Jeep SUV, pegged to go against the Chevrolet Tahoe, Ford
Expedition, and GMC Yukon. The Grand Wagoneer is the more luxurious version (and will be closer to the concept), which will go against the Cadillac Escalade and Lincoln Navigator. Both the Wagoneer and Grand Wagoneer are expected to arrive in the summer of 2021.”

The Grand Wagoneer Concept SUV boasts a wide array of leading-edge premium technology – including an electrified powertrain, sophisticated 4×4 off-road systems, and a first-ever passenger screen in an SUV that is part of and an unmatched selection of upscale, premium interior features.

Jeep Grand Wagoneer Concept SUV; @Jeep

The Grand Wagoneer Concept is inspired by the original, but with a modern interpretation of luxury and freedom.

“For more than a quarter-century, the first Wagoneer and Grand Wagoneer created a new segment for American consumers as the ultimate premium SUV of its day,” said Christian Meunier, Global President of the Jeep brand – FCA.. “The new Grand Wagoneer Concept is our vision of what a modern expression of this timeless icon can be, and hints at how we will redefine and recreate the benchmark premium SUV.”

Born in America in 1962 for the 1963 model year, Wagoneer was the first four-wheel-drive vehicle mated to an automatic transmission,  pioneering the first modern SUV. The 1984 Grand Wagoneer marked the beginning of the premium SUV, giving buyers an unheard-of  combination of standard features, such as leather upholstery, air conditioning, AM/FM/CB stereo radios, and added sound insulation, with a dramatic increase in horsepower and torque.

Jeep Grand Wagoneer Concept SUV; @Jeep

With this new Concept, the Grand Wagoneer nameplate features – for the first time ever – a spacious third row.

Production versions of the Wagoneer and Grand Wagoneer are slated to arrive in showrooms next year. They will be reborn in America – in Warren, Mich., near downtown Detroit. As a nod to its manufacturing home and the Brand’s headquarters, the Concept’s full-pane glass roof houses a map showcasing Detroit and the surrounding area.

When the production version of the Grand Wagoneer arrives next year, it will boast leading capability courtesy of three available 4×4 systems and the renowned Quadra-Lift air suspension, premium driving dynamics with an independent front and rear suspension, unmatched towing capability, powerful performance, advanced technology, safety and connectivity, a new level of comfort and overall passenger volume – all wrapped in an elegant new design.

“There will be long-wheelbase versions of the Wagoneer and Grand Wagoneer, reports The Wagoneer long wheelbase will rival the Chevrolet Suburban, Ford Expedition Max, and GMC Yukon XL, while the more premium Grand Wagoneer long wheelbase will battle EscaladeESV and Navigator L. And, with a price tag that could reach a hundred grand, the range-topping Grand Wagoneer long wheelbase also has the Land Rover Range Rover in its sights.”

Jeep Grand Wagoneer Concept SUV; @Jeep

The Grand Wagoneer Concept’s elegance is on full display before the doors even open. Upon remote activation, the full suite of exterior LED lights subtly engage with a full “welcome” sequence that brings the concept vehicle to life.

A full-pane glass roof visually expands the vehicle’s interior space and admits natural light to all occupants. Flanking the full-pane glass roof on both sides are roof rails featuring four tie down loop openings. Each loop opening houses additional teak wood that is supported by bronze latticework.

The Grand Wagoneer Concept offers a grand interior for up to seven passengers thanks to its spacious comfortable front- and second-row captain’s chairs as well as its third-row – a first for the Grand Wagoneer nameplate.

The Grand Wagoneer Concept features a no-compromise plug-in hybrid electric vehicle powertrain system, in line with the Jeep brand’s plans to offer electrification options on all models in the next few years.

Jeep Grand Wagoneer Concept SUV; @Jeep

Jeep Grand Wagoneer Concept SUV; @Jeep