The first new addition to Patrón’s core range of luxury tequilas in quarter-century
As consumers across the globe have increasingly discovered the complexity, versatility and sophistication of ultra-premium tequila, the category has continued
As consumers across the globe have increasingly discovered the complexity, versatility and sophistication of ultra-premium tequila, the category has continued
The ultra-premium tequila segment continues to experience unprecedented growth. According to IWSR 2022 data, tequila category growth and premiumization is
1.75 Liter Tequila Don Julio 1942 Bottles. While the bottle may have grown, the liquid inside remains exactly the same
Sean Combs launches six ultra-premium and luxury Deleon tequilas. Sean Combs’ Deleon Tequila introduced new Platinum and Reposado variants. This
Arguably the most underrated and misunderstood spirit; tequila shots in a bar with salt and lemon, are becoming a thing
Expert tequileros are striving to evolve flavor profiles and offerings to delight the ever-expanding palettes of discerning tequila drinkers. Tequila