Expert tequileros are striving to evolve flavor profiles and offerings to delight the ever-expanding palettes of discerning tequila drinkers.
Tequila Don Julio, the leader in the luxury tequila category, is expanding its portfolio of luxury offerings with the introduction of Tequila Don Julio Rosado, an exquisite Reposado tequila that’s aged at least four months in Ruby Port wine casks to impart a light fruit finish and delicate pink hue.
Inspired by Don Julio González’s innovative spirit and his love of craft that revolutionized the tequila category, the team of expert tequileros at Tequila Don Julio is continuing the brand’s legacy by producing this smooth tequila that will be a permanent addition to the brand’s portfolio alongside its tequilas such as the iconic Tequila Don Julio 1942 and Ultima Reserva.
Most people enjoy luxury tequila in the evening – with Rosado, we are enticing people to call up their friends to enjoy a luxury tequila drinking experience during the day time with a delicious Rosado cocktail and a fabulous elevated vibe,” – Christina Choi, Senior Vice President of Tequila, DIAGEO North America.
Tequila Don Julio Rosado is a Reposado tequila that’s aged for at least four months in Ruby Port wine casks from the enchanting Douro wine region of Portugal. The result is a tequila with notes of creamy strawberry, ripe raspberry, dried plum, roasted caramel and a touch of rich cocoa, creating a unique and deliciously smooth tequila. Whether sipping poolside with friends or celebrating at a beach club, Tequila Don Julio Rosado is the perfect spirit to enjoy for all of life’s fabulous moments.
This latest offering from Tequila Don Julio is debuting with a new creative campaign, created by the community, that lures you into the fantastical Rosado world.
Tequila Don Julio Rosado is best enjoyed on the rocks or with a splash of sparkling water and lemon garnish. It is available in the U.S. wherever spirits-based beverages are sold for an SRP of $125.99 for a 750ml bottle.