Liquid Gold, Honest Labels: Tequila’s New Luxury Battlefield

When one tequila house sells you sculpture and the other sells you the truth, which one is the real flex? Two of the biggest names in agave spirits made headlines the same week, and — deliciously — they went in opposite directions. One is selling you art. The other is selling you honesty. Welcome to … Read more

Football, Fine Spirits, and the Future of Tequila: A Tale of Two Agaves

In the ever-evolving landscape of luxury tequila, two brands have recently made waves in wildly different — yet equally compelling — ways. One chose the spotlight of the Premier League and cultural storytelling; the other quietly racked up more gold than a Roman emperor at a jewelry expo. Let’s start with the bold newcomer playing … Read more

A New Luxury Sipping Tequila Captures The Lost Flavors From The Heart Of The Agave

The ultra-premium tequila segment continues to experience unprecedented growth. According to IWSR 2022 data, tequila category growth and premiumization is on the rise, with super-premium and ultra-premium offerings projected to represent 54% of tequila value share by 2026. Mayenda Is A New Luxury Sipping Tequila Was Crafted to Summon the Lost Flavors of Agave Featuring … Read more

With A Delicate Pink Hue, This Delicious Reposado Tequila Is The Perfect Invitation To Celebrate In The Daytime

Expert tequileros are striving to evolve flavor profiles and offerings to delight the ever-expanding palettes of discerning tequila drinkers. Tequila Don Julio, the leader in the luxury tequila category, is expanding its portfolio of luxury offerings with the introduction of Tequila Don Julio Rosado, an exquisite Reposado tequila that’s aged at least four months in … Read more

High-End Tequila Brand Creates Exclusive Speaker Systems For The Love of Sipping and Listening

Tequila Don Julio 1942 x OJAS Artbook Shelf Speakers, inspired by the aesthetics of the iconic tall bottle. The collaboration debuted during Miami Art Week, and an extremely limited run of at-home speakers will be made available for purchase. Tequila Don Julio 1942 and OJAS have this shared background of creating these really high-end, high-energy … Read more

Limited-edition champagne, tequila and wines to be served at the 92nd Oscars

  Just in time for awards season, fans can enjoy memorable wines and spirits in bottles crafted as a symbol honoring the significant talent, passion and hard work achieved throughout the entire film industry. Piper-Heidsieck, The French Champagne House Celebrates 100 Years Since Prohibition with Special Limited-Edition Bottle Piper-Heidsieck, the revered French Champagne house known … Read more