Maurice Lacroix at Baselworld 2011: watches for those coming out of the crowd and looking for a lot more than a social status

Maurice Lacroix at Baselworld 2011: Never Stop Moving

The world’s most IMPORTANT watch and jewellery exhibition opens its doors in March. From 23 to 31 March, BASELWORLD is the place to be for most of the international players in the luxury goods industry.

Swiss watch brand Maurice Lacroix, which has as ambassadors famous names as musician and activistBob Geldof, British golf player Justin RoseJimmy Wales (Wikipedia founder) and Polish actor Maciej Stuhr, brings at Baselworld 2011 two watch models.

Maurice Lacroix targets people that remain confident to themselves. People coming out of the crowd and looking for a lot more than the social status. The Swiss brand is frequently involved in supporting projects such as sponsoring Zurich Film Festival or the Bering Strait Expedition (crossing the Bering Strait with the kite).

Among the latest challenges is Maurice Lacroix second edition of the project of the Pontos Decentrique GMT redesign by famous designers. In 2010 the three designers were Gwenael Nicolas,Arik Levy and Neil Barrett. For 2011 the team is composed of the Spanish designer Patricia Urquiola, Italian architect Rodolfo Dordoni and Belgian fashion designer Kris Van Assche. 

Timepieces from this joint venture will also be presented in March at Baselworld 2011, and will be auctioned in June 2011. The resulted money will be redirected to charitable causes chosen by the designers.

  • MAURICE LACROIX – Masterpiece Roue Carrée Seconde – a new philosophy to time

 Maurice Lacroix is never one to shy away from a challenge! Having pushed back the limits with the Roue Carrée by giving a totally new angle to mark the passage of time, Maurice Lacroix has now created a seconds mechanism that differs from its circular counterparts. Activated by a toothed clover-leaf wheel, the small seconds comes to life in a lively and steadfast rhythm provided by an openwork square wheel. To leave the seconds hand squarely in the spotlight, the hours and minutes are indicated by simple central hands coated with Superluminova. Contemporary and revolutionary, the Masterpiece Roue Carrée Seconde has given time a new philosophy, in which aesthetics and engineering go hand in hand.

Masterpiece Roue Carrée Seconde  Movement: 
Hand-wound, Maurice Lacroix ML 156 calibre, 18,000 vib/h, 34 jewels, rhodium, “Grand Colimaçon” (snailed) decoration, 45-hour power reserve 

Masterpiece Roue Carrée Seconde Functions: 
Hours, minutes, seconds and power reserve indicator

Masterpiece Roue Carrée Seconde Case: 
Polished and satin-brushed steel, 43 mm
Convex sapphire crystal with anti-reflective coating on both sides 
Screw-down back with large sapphire crystal 
Water-resistant to 50 m / 5 ATM

Masterpiece Roue Carrée Seconde Dial:  
Black or rhodium finish 
Small seconds indicated by a square wheel
Seconds pointer at 6 o’clock coated with Superluminova, activated by a clover-leaf wheel at 9 o’clock 
Diamond-tipped and facetted hands and seconds pointer, coated with white C1 Superluminova
Power-reserve indicator at 3 o’clock

Masterpiece Roue Carrée Seconde Strap: 
Large-scaled black genuine crocodile, black calfskin lining, matching steel folding clasp.


  • MAURICE LACROIX – Masterpiece Double Rétrograde Edition Limitée


Flagship of the Maurice Lacroix brand, the Masterpiece Double Rétrograde is celebrated for its interpretation of the retrograde complications that the company has mastered to perfection. This year, for the first time, it features a version with an automatic movement. In a beautifully balanced choreography, the striking blue dial displays a ballet of fine pink gold hands moving gracefully around arcs and circles, each at its own rhythm, each in its own corner. A bright and lively contrast that encapsulates the collection’s credo, “Never Stop Moving”. Series limited to 50.

Masterpiece Double Rétrograde Edition Limitée Movement: 
Automatic, Maurice Lacroix ML 191 calibre, 18,000 vib/h, 74 jewels, rhodium-plated, vertically brushed, “Grand Colimaçon” (snailed) decoration,  52-hour power reserve 
Hours, minutes, seconds, date, second time zone and power reserve 

Masterpiece Double Rétrograde Edition Limitée Case:
18K pink gold, satin and polished finishing, 46 mm
Anti-reflective convex sapphire crystal 
Screw-down sapphire crystal back, numbered
Water-resistant to 50 m / 5 ATM

Masterpiece Double Rétrograde Edition Limitée Dial:
Solid 925 silver, deep blue, sunray satin finish
18K pink gold applied hourmarkers and hands 
Retrograde second time zone and date displays at 12 o’clock at 6 o’clock respectively
Small seconds counter at 9 o’clock and power reserve indicator at 3 o’clock

Masterpiece Double Rétrograde Edition Limitée Strap:
Large-scaled black crocodile leather, black calfskin lining, with 18K pink gold folding clasp.


Read also: