Actress and Co-Founder of The Honest Company, Jessica Alba becomes the global ambassador of WWF’s Earth hour 2013, the world’s largest mass participation event that has become the iconic symbol of people’s commitment to protect the planet.
Earth Hour, which World Wildlife Fund helped start in 2007, has grown from a one-city initiative to a 7,001-city/town global movement. Last year it reached an estimated 2 billion people in 152 countries and territories across all seven continents.
Jessica Alba, together with Christopher Gavigan, Sean Kane and Brian Lee, all co-founders of eco-friendly family brand The Honest Company, are lending their support to the cause through a fun ‘I Will If You Will’ challenge, in line with the company’s focus on promoting health and sustainability.
“Christopher, Sean, Brian and I, founders of The Honest Company will let our kids dress the whole Honest team, including us, for work for one day IF 10,000 people commit to switch to using non-toxic products in their home,” Alba said.
As global ambassador, Alba is also encouraging those who accept The Honest Company challenge to participate in Earth Hour’s monumental lights off event on Saturday, March 23 at 8:30PM.
“The choices we all make in our daily lives can make a massive difference, not only to our children, but also to the very planet on which we live. I hope you’ll accept the Honest challenge and help us take the mission of Earth Hour, beyond the hour,” she said.
“As a concerned mother like Jessica, I work every day to make sure that the next generation will inherit a habitable planet. I love Earth Hour because it is a time when we can show off the reach of our global movement to protect the environment and tackle climate change. When we come together for Earth Hour, we are setting the stage for a brighter tomorrow,” added WWF’s Director of International Climate Policy, Keya Chatterjee.
Christopher Gavigan says he hopes the challenge will help parents make better choices for their families and for the planet.
“I hope that by challenging parents to commit to buying non-toxic and eco-friendly products, they can inspire their own friends, family and colleagues to make a commitment to positively impact our planet,” he said.
“It’s important to consider where our products come from, what’s in them and the impact they have on the environment – before they reach our shelves, during their time in our homes and after we’re done with them. I believe Earth Hour is a movement that empowers people to make a difference, and I’m excited to be a part of it.”