Luxury brands are becoming more relatable and responsible, says BrandZ Top 75 Most Valuable Global Retail Brands ranking and report. Innovative use of technology such as artificial intelligence and data analytics has helped e-commerce deliver numerous human benefits, fuelling a 33% growth in brand value for the most powerful players in retail, … Read more
We live in a world where consumers have more power than ever, curating their own personal brands like we’ve never seen before. Brands such as Amazon, Spotify, and Netflix lead in this era by improving our lives in very personal ways. Interbrand announced Apple, Google, and Amazon are the three most valuable brands in … Read more
The BrandZ Top 10 Most Valuable French Brands 2018. Luxury Dominates the 2018 Ranking. Heritage is one of the most powerful engines in promoting some of the biggest high-end French brands. Luxury brands such as Louis Vuitton, Hermès and CHANEL dominate the first BrandZTM Top 50 Most Valuable French Brands ranking released by WPP and … Read more
The best brands in the world embody a simple and important principle in the Age of You: They move at the speed of life. Each year, Interbrand‘s study reaveals the anatomy of growth of the biggest brands of the business world. The leading brand consultancy named Apple, Google and Coca-Cola the three most valuable brands … Read more
. The overall digital luxury conversation grew by 75% year-over-year and social chatter more than doubled for the top 15 luxury brands, says the second annual NetBase Brand Passion Report: Luxury Brands online. Ranking the top 45 luxury brands based on volume of social mentions and intensity of consumer sentiment, the report looked at more than … Read more
Consumers felt entitled to buy luxury again. Top 10 luxury brands The value of top 10 luxury-goods brands surged 16 percent to $111 billion, according to the 2014 BrandZ study published by research company Millward Brown. The luxury category brand value rose 16 percent, following a 6 percent rise a year ago.The strong performance illustrates both … Read more