Millward Brown

Top 10 luxury brands make exclusivity a priority over ubiquity in 2014.

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Consumers felt entitled to buy luxury again. Top 10 luxury brands The value of top 10 luxury-goods brands surged 16 percent to $111 billion, according to the 2014 BrandZ study published by research company Millward Brown. The luxury category brand value rose 16 percent, following a 6 percent rise a year ago.The strong performance illustrates both … Read more

2012 Brandz Top 100: most valuable global luxury brands

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Feeling entitled, consumers spent on luxury goods Top 100 Most Valuable Global Brands Report. Luxury category   Conducted by influential market research firm Millward Brown, Top 100 Most Valuable Global Brands Report is monitoring the value of the great brands around the globe for a full seven years. This year almost half of the Top … Read more