luxury Maisons Archives

LVMH’s Journées Particulières is back: 55 Luxury Maisons will open their doors for free in 16 countries

June 6, 2022 by Editorial Team

October 14, 15 and 16: LVMH’s Journées Particulières 2022 are back this fall. This global luxury event, initiated in 2011 by Antoine Arnault, LVMH Image & Environment, invites the general public to discover the backstage of the Group’s Maisons, and their magic. Altogether, 95 sites from 55 luxury brands will open their doors to the … Read more

Alber Elbaz x Richemont to establish designer’s dream factory for women of our times

November 1, 2019November 1, 2019 by Editorial Team

Richemont and Alber Elbaz create AlberelbaZfashion start-up. Richemont, one of the most important luxury groups, and fashion designer Alber Elbaz announced the signing of an agreement to form a joint venture, called “AZfashion” (AlberelbaZfashion). AZfashion will be an innovative and dynamic start up, meant to turn dreams into reality. Richemont owns several of … Read more

No more LVMH luxury products incineration: LVMH partners with waste collection specialist CEDRE

September 26, 2019 by Editorial Team

Fifteen years ago obsolete products from LVMH luxury Maisons were incinerated with recovery of the energy generated. To limit this practice and engage the biggest luxury group in a circular economy approach, LVMH announced new waste recycling commitments in 2006. These commitments led to cooperation between LVMH and waste collection specialist CEDRE. Since 2010, CEDRE has … Read more

At last, the ultimate Chinese Luxury & Fashion Omnichannel facilitator has arrived in Paris!

July 2, 2019 by Editorial Team

by Philippe Mihailovich & Caroline Taylor

Great news for all luxury Maisons, fashion and beauty brands, big or small, you now have an easy way to access almost anyone and everyone in China directly!

China’s largest, independent digital full-service agency, Hylink Digital Solutions is a major sponsor of the forthcoming Salon de Luxe which it will use as a platform to introduce itself to the French luxury, fashion and beauty houses, bringing insider insights on the Chinese luxury clients of the future. The company has been the first independent digital advertising agency to go West and already counts names such as Chanel, Estée Lauder including Bobbi Brown, La Mer as clients but aims to gain many more, including the leading ad agencies themselves!

The Parisian face of Hylink Digital Solutions is the young multi-talented, trilingual multi-tasking Yuon Zou (see video interview). Before merging her start-up, VDC Digital Luxury with Hylink, Zou had held the positions of Head of Digital Asian Media at NewBase, Paris, Managing Director of Digital Jungle in Beijing, and had previously been head of Agency Records with clients such as Bentley Motors, Coach, Global Blue and StarAlliance. She holds an MBA from Cambridge and gained her initial experience at Accenture Consulting in the US and Deutsh Telecom in London – not to mention earlier Language and Economics degrees from Japan and the US respectfully.

Established in 1994, Hylink expanded from its headquarters in Beijing to all key cities in China, then Seoul, Los Angeles, San Francisco and eventually London thereby becoming the first independent Chinese agency to set up in Europe. This award-winning agency with its founding principle of smart thinking = endless possibilities and work “deeply rooted in technological evolution and innovation” became one of the first to seamlessly integrate “BAT” (Baidu, Alibaba and Tencent) data, thanks to special agreements with Alibaba and Baidu. Recent awards include “Best in Weibo, WeChat” at 11th Annual Shorty Awards 2019.

The company not only helps Western companies to enter China but also helps Chinese companies to enter the West as well as attract Chinese visitors to destinations in the West. One strategy was to help the San Francisco Tourism Agency tell its stories across various Chinese social media and travel platforms, including the Twitter-like Weibo, WeChat and Ctrip. San Francisco managed to grow its revenue from Chinese travelers “by multiples” (1). Another destination branding success has been Hylink London’s Experience England Campaign which won the “Sina Weibo 2018 Best Partnership” Award and the agency’s Harvey Nichols #520SayLove campaign has enjoyed a massive success as well. The video alone received “more than 7 million views within a week and exceeded the monthly conversion rate with the help of WeChat pay promotion” (3).

Hylink has increased its investment in big data and artificial intelligence solutions and has a research and development centre in Silicon Valley where scientists are using artificial intelligence analysis to tell clients who and where their customers are. They can run data analytics based on the hundreds of billions of search results it has in its database to find out the true target audience that advertisers should focus on.

The search results come from diverse user data, such as clicks, app usage, social media commentary and gaming information. These data are used to help clients to further understand their target audience, and then Hylink helps them to find the right channels to reach these users. “So what we do is amalgamate the data and try to help them build a SuperID.” (2)
The company was among the first to truly use Alibaba’s real-name user data to offer a wide range of marketing and advertising services from Digital Media to Digital & Interactive Creative, Big Data (Warehousing, Data Modeling & Data Application), Programmatic Media Solutions, Mobile Marketing Services, Search Engine Marketing, Content Marketing, EPR/Social, Digital film (creation /production /distribution), Integrated Advertising Solutions, and Research & Insights.

The company now serves clients from industries including financial services, tourism, cosmetics, education, and e-commerce. Founder and CEO, Tong Su has long been at the frontier of China’s internet and digital evolution and was awarded the Most Influential Person of the Digital Era by China Internet Advertising in 2012. Both Tong Su and Yuon Zou will be keynote speakers at the Salon de Luxe in Paris on 9 July 2019. Other key speakers include Thierry Lamouroux of Boucheron, Nadia Dhouib of Galeries Lafayette, Marc Dubrule of L’Oreal Luxe, Fabrice Lenain of 24 Sévres, Marie-Laure Dubuisson of Longchamps, Jonathan Siboni of Luxurynsight and Thomas Jamet of IPG MediaBrands.
Tickets can be purchased online.

1. http://global.chinadaily.com.cn/a/201803/05/WS5a9cf6a9a3106e7dcc13fa48.html
2. https://www.campaignlive.co.uk/article/china-paradox-drives-innovative-technology-approaches/1371751
3. http://www.hylink.co.uk/blog/2019/hylink-londons-harvey-nichols-520-say-love-campaign-claimed-as-one-of-the-most-noteworthy-campaigns-of-the-year

hylink HQ — hylink.co.uk; @instagram.com/hylinkdigital/

Salon de LUXE sustainability 2019 — @salon-luxe.fr/

Les Journées Particulières LVMH returns for a bigger fourth edition. How to take part

September 24, 2018 by Editorial Team

The first wave of reservations has been a true success and most tickets were booked in a few minutes, announced LVMH luxury group. 56 LVMH Maisons, 77 exceptional places – including 40 venues that have never been open to the public during the Journées Particulières – in 14 countries on five continents over three … Read more

Resolutely open and friendly, SIHH 2018 is previewing the watchaking trends for the twelve months to come

January 22, 2018January 16, 2018 by Editorial Team

Geneva’s exclusive watch fair has been completely rethought to ensure that the demands of an ever-changing environment continue to be met.

SIHH201815Janv2018 — images: SIHH; https://socialhub.hautehorlogerie.org

SIHH is a fabulous showcase with no equivalent anywhere in the world, as much for its prestigious exhibitors as the quality of its infrastructure. For its 2018 edition (January 15th to 19th) Salon International de la Haute Horlogerie continues to enjoy successful and carefully managed growth.

Thirty-five exhibitors (including no fewer than six new arrivals), a day for the general public (carrying on from last year’s success), the launch of a unique networking and content hub at the heart of the fair: Salon International de la Haute Horlogerie gains in size and scope.

The watch Maisons are becoming increasingly drawn to the SIHH formula and opting in. Whereas the Salon had 16 exhibitors three years ago, that number has now risen to 35, with this year’s edition seeing the arrival of six new prestigious Maisons. Hermès has become the 18th historical Maison, while Armin Strom, Chronométrie Ferdinand Berthoud, DeWitt, élégante by F.P. Journe and Romain Gauthier are joining the “Carré des Horlogers” that now comprises 17 brands.

Fabienne Lupo, President and Managing Director of the Salon International de la Haute Horlogerie, said: “The SIHH is the major annual rendezvous for Fine Watchmaking stakeholders. It simply has no equivalent. This year, the major new introduction is the creation of a new place conducive to encounters and open to all-comers, which will serve as a platform for all the exhibiting Maisons. The Salon thus actively fosters ties and generates content.”

New spaces, starting with the entrance which has been redesigned to facilitate visitor flow, and the creation of a communication hub at the heart of the fair with a 100-seat Auditorium, a reappointed and connected Press Club, a restaurant, and private lounges for business clients and VIP guests. This new hub is open to all visitors, whether it’s to hang out for five minutes or settle in for an hour, two hours, or however long their schedule allows.

The SIHH2018 App has been substantially optimised this year and plays the role of an interactive guide specifically designed for visitors. As well as providing useful general information, transport timetables and a map of the show (acting as a guide and recommending the shortest route between two locations), the App also and above all offers a chance to view what is going on in the auditorium, including the program as well as live broadcasts of events. This tool is intended to be a convenient and easy way of keeping in sync with the Salon in real time.

In addition, facilities have been further enriched by new mobile “White Box” studios specially set up in strategic locations around the show to facilitate digital communication channels. VIP lounges are also available for hosting private clients.

While the SIHH is essentially dedicated to presenting the year’s new launches, it never loses sight of its cultural mission. Two magnificent exhibitions are being staged: the first features a first ever gathering of 19 Cartier mystery clocks. It represents a chance to discover horological masterpieces endowed with technical sophistication and style that rank them as authentic works of art. The second, entitled “The Beauty of Time”, walks visitors through some of the most magnificent timepieces from the Middle Ages to the present, coinciding with the publication by the Fondation de la Haute Horlogerie – in partnership with Flammarion – of the book by the same name.

While remaining a quintessentially professional Salon, the SIHH is nonetheless determined to reach out to a new audience of Fine Watchmaking aficionados. Given the success of last year’s public open day, another is being organised this year on Friday January 19th (the last day of the SIHH).