Calamities such as Fyre Festival have tarnished the booming business of YouTube and Instagram stars. Now the industry’s top tastemakers have a new plan: keeping it real. By Sophie Elmhirst
Gaming requires my full focus and is one of the few activities that doesn’t encourage me to check my phone every five minutes
Instagram has become the window display for a new generation of savvy shoppers – and it’s changing the way we consume style, for good and bad. Leah Harper meets some of the pioneers at the forefront of Insta-fashion
The tiny Jacquemus Mini Le Chiquito bag is smaller than a credit card and can be held in the palm of your hand
Fashion loves a meme. What better way to bring a sense of humour to the once po-faced world of fashion. But with some labels now designing clothes for this very reason, what is it like to become one?
- Read more from the spring/summer 2019 edition of The Fashion, our biannual fashion supplement
It’s not just celebrities and YouTubers who are paid to plug stuff – now everyday Instagram citizens are being courted