Golf legend Bernhard Langer’s Recommendations For Staying Fit During Self-Isolation

    Despite focussing on staying fit and healthy, golf legend Bernhard Langer is also looking at the bigger picture. “There are far more important things in life than playing golf, even though golf is my profession,” he says. “The better we do at social distancing, the sooner this will be under control.” Due to … Read more

Bardstown Bourbon is Looking for The World’s Top Whiskey Taster

    Bardstown Bourbon invites social media bourbon evangelists to share their tales. It’s the opportunity of a lifetime… to drink whiskey like it’s your job! The Bardstown Bourbon Company launches an online search for the “World’s Top Whiskey Taster,” presented by Moonshine University. The contest calls on whiskey lovers, enthusiasts, fans and connoisseurs to … Read more

The ultimate mountaineering achievement celebrated by Bremont Project Possible

 

 

The Bremont Project Possible Limited Edition marks the ultimate mountaineering achievements by Bremont Ambassador Nirmal ‘Nims’ Purja MBE, on which he tested Bremont’s watches in some of the harshest environments on Earth.

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Bremont Project Possible is a magnificent and historical feat of endurance.

Whilst Mount Everest may be closed and many of us are cooped up indoors, Bremont and Nims bring you a breath of fresh air and adventurous spirit.

This year’s watchmaking releases from Bremont feature several notable additions to the Bremont line up. The latest creation celebrates the ultimate mountaineering achievement by Bremont Ambassador Nirmal ‘Nims’ Purja MBE, on which he tested Bremont’s watches in some of the harshest environments on Earth. Limited to only 300 pieces, the new Bremont Project Possible timepiece features GMT functionality and is based on Bremont’s celebrated Supermarine S500 watch.

2019 saw one man achieve the impossible.

It is unlikely in this lifetime that anyone will complete something of the magnitude that Bremont Ambassador Nirmal ‘Nims’ Purja MBE accomplished in just 6 months and 6 days. Nims firmly took his place in mountaineering history when he completed Bremont Project Possible, a challenge to summit Earth’s 14 tallest mountains, all higher than 8,000m, in less than 7 months. Smashing the previous record of nearly 8 years and breaking a further 6 world records in the process, it’s arguably a record unlikely to be broken. The 14 mountains all enter the ‘death zone’ at that altitude, so-called because human life cannot exist there. Unphased by the enormity of the challenge, Nims never contemplated failure.

@bremont.com

 

“This was never just about me, which is the reason I’ve been able to overcome some huge obstacles on this journey,” said – Nirmal ‘Nims’ Purja MBE.

Nirmal Purja, known as Nims, is a Gurkha who proudly served in one of the British military’s most distinguished regiments in defence of the United Kingdom. Nims is the first Gurkha to climb Mount Everest while serving the British Military and he is the current holder of multiple World Records for the fastest ascent of double and triple header mountains in the ‘higher than 8000m’ category.

Turning the watch over reveals an open case back through which the rotor can be seen which details the heights of each of the 14 mountains, and in the order that Nims summitted them.

For the first time in Bremont’s history, the Project Possible introduces the use of a Bronze uni-directional rotating bezel, made using the finest Bronze alloys, Cusn8, which is superior based on strength and corrosion properties.

@bremont.com
@bremont.com

This fashionable new sneaker creates walking on clouds feeling

    Sports brand Puma is ready to Rise, presenting a fashionable new sneaker for women. Worn by Puma ambassador Cara Delevingne, the all new PUMA Rise blends Puma’s RS running technology with a dash of catwalk style. The Puma Rise is made for dynamic women, who walk onwards and upwards to reach their goals. … Read more

Henry Golding, Hennessy Paradis Imperial & The Louis Vuitton Trunk

    Meet Henry Golding, Hennessy’s first official Prestige & Rare Cognac Collection Ambassador. Hennessy also unveiled new Paradis Imperial crystal decanter designed by internationally acclaimed contemporary artist & designer, Arik Levy. The new Hennessy Paradis Imperial decanter is priced at $3,000 (750ml), while the Paradis Imperial Trunk and Nomad Case by Louis Vuitton are … Read more

Modern-day icon and haute horlogerie connoisseur Tom Brady partners with IWC Schaffhausen

 

 
Iconic athlete Tom Brady announced as new IWC Schaffhausen ambassador. According to Christoph Grainger-Herr, CEO of IWC Schaffhausen, Tom Brady is the best quarterback of all time, but also an admired role model.

modern day icon and a connoisseur of haute horlogerie Tom Brady partners with IWC Schaffhausen
Modern-day icon and a connoisseur of haute horlogerie Tom Brady partners with IWC Schaffhausen; photo source iwc.com

With six Super Bowl titles, four Super Bowl MVP Awards, three League MVP Awards, and 16 Division titles – Tom Brady embodies greatness. The iconic athlete and Swiss watch manufacturer IWC Schaffhausen announced a partnership. The world-class athlete’s watch collection includes several IWC watches, among them a Pilot’s Watch Chronograph TOP GUN Miramar and the iconic Portugieser Perpetual Calendar watch.

“On the field, his focus is on performance and precision; off the field, he is a true gentleman, incredible father and husband while also embodying elegance and style,” added Grainger-Herr.

“I am honored to be partnering with IWC Schaffhausen, a brand I’ve long admired, not only for their timeless design but their precise engineering and attention to detail,” said Tom Brady. “I am excited to be part of the IWC family and look forward to collaborating with their talented team to share the brand’s unique heritage globally.”

“IWC Schaffhausen and Tom Brady look forward to bringing their partnership to life with many exciting new projects planned,” said IWC Schaffhausen in a statement.

Christoph Grainger-Herr, CEO of IWC Schaffhausen, concludes: “Tom Brady is a world-class athlete with a sense of style and an appreciation for fine watchmaking. Working with him will enable us to tell the IWC story to a growing audience, especially in the United States.”

IWC Schaffhausen watches 2019 2l2
photo source @ iwc

Brady is a champion who always strives for excellence. After being drafted by the New England Patriots as the 199th pick of the 2000 NFL draft, he has won six Super Bowl championships with the team, more than any other quarterback in NFL history.

Brady’s unprecedented football career includes a multitude of NFL records. He is the first player in NFL history to accumulate 80,000 total yards. Brady also holds the most game wins of any quarterback, is the all-time leader in passing yards and has the most career touchdown passes of any player in history.

Throughout his career, Brady has integrated a holistic approach to health and wellness through preparation, performance and recovery. In 2014, Brady co-founded TB12, a performance lifestyle brand, to share his approach and wellness movement with a global audience. Brady’s TB12 brand integrates revolutionary concepts in deep-force muscle pliability work, hydration, nutrition, functional strength & conditioning, and cognitive health.

Cousteau Divers
Cousteau Divers x iwc.com

On World Oceans Day 2019, IWC Schaffhausen announced its support for a pioneering environmental project, spearheaded by its partner, Cousteau Divers. Cousteau Divers intends to study the effects of climate change by measuring the temperature beneath the ocean’s surface, combining data from precision sensors with measurements taken by thousands of recreational divers. The goal is to give scientists a better understanding of how the ocean’s temperature affects biodiversity and climate.